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The publishing industry is continually faced with the challenges of integrating traditional and online marketing. eLoop helps publishers transition, engage and retain profitable subscribers. eLoop is the most cost-effective way to manage and service your subscriber relationships. As the publishing industry continues to soar into the technology age, it is important to keep transactions simple and hassle-free. Direct e-mail messaging with eLoop keeps your acquisition costs low, minimizes attrition and guarantees subscriber satisfaction.
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Renewal Notices
Start the renewal process early with scheduled reminders months before subscriptions expire. Gold Lasso provides a cost effective model to keep renewals at the top of your subscribers’ minds and your attrition rates to a minimum
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Ancillary Products
Ancillary product sales can easily add additional revenue to your bottom line. Subscriber knowledge of ancillary products is unusually low. Gold Lasso provides the means to effectively spread the word about your available products and services.
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Subscriber Acquisitions
Using Gold Lasso’s automated referral module, subscribers can quickly and easily refer colleagues to a subscription signup page. This is an incredibly efficient way to build your subscriber base and promote your products and services.
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Subscriber Feedback
Gold Lasso’s robust survey module allows you to customize communications based on your subscriber’s feedback.
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Webinars, Seminars and Course Sign-Up
Promotion is easy and automatic with Gold Lasso’s email marketing capabilities. Promote webinars, seminars and manage online sign-ups – all within your eLoop account.
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List Management
Gold Lasso’s high level list management tools will streamline your communication process. Based on your subscribers’ pre-set preferences, demographics and buying patterns, you are able to completely customize your lists to target just the right group.
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Publishing 
