The From Line

Rants, raves and ramblings about multi-channel marketing.

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Posted by on in Uncategorized

Ping Pong (aka table tennis) has become all the rage here at Gold Lasso. Without fail, every day around 11:30, you’ll hear the swift pounce of the ping pong ball back and forth and back and forth. This has been coined the “pre-lunch game.” It functions as a warm up, because AFTER lunch is when the those competitive juices start flowing. We thought it would be a great idea to bring a ping pong table into our “common area” so we could hit the ball back and forth during our informal strategy sessions and water-cooler debates. It has turned into a mega tournament with 3 of our own (Dilpreet Singh, Yotam Derfler and John McLean) battling it out for first place. Stay tuned next month and we’ll let you know who is crowned Gold Lasso Ping Pong King of 2014!!

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Posted by on in Strategy

You’ve got an untapped resource right at your fingertips – your audience. The wealth of knowledge and perspective your audience can offer is priceless. Email surveys are one of the fastest, most efficient ways to get to know what’s on their mind. You have questions, they’ve got answers. The feedback you generate can shed some light on things you’ve never considered.

  1. Ask what they think of your organization, your products or services. You may not always get the answers you’d like, but you can use this information to learn more about what your audience is looking to get from your relationship.
  2. Evaluate the competition. Do you know how to compete? What products or services have they used before and what did they like or dislike about them?
  3. Learn from them. Ask for things they’d like to see in the future. Ask how you can do things better.

There are a few best practices to keep in mind while creating your survey.

  • Keep it short – it shouldn’t take more than 2-3 minutes to complete
  • Make it clear – have a third party read your questions to ensure they are concise.
  • Tell them what to expect – let them know how many questions there are, how long it will take and if there is an incentive waiting for them at the end.

So there you have it, all the ins and outs of creating an effective survey. For instructions on how to use Gold Lasso’s survey module, please visit the Survey section in our Knowledge Base. It’s the perfect time – gather the information you need to start 2015 off right! For information, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or contact your Account Manager.

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Posted by on in Uncategorized

The first email ever sent from space was in 1991 using Applelink software on a Macintosh Portable. Astronauts Shannon Lucid and James C. Adamson sent the message to Marcia Ivins, a shuttle communicator at Johnson Space Center.

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Posted by on in Uncategorized

Dear ,
Thank you for signing up for our {city name} Newsletter! We are pleased to provide you with the latest news from {county name}, {state} and beyond.
~{county name } news team

Look familiar? We’ve all been there. You’ve signed up for a new service, newsletter, or daily deal. Anxiously awaiting your first message, you are sadly disappointed when something similar to the above abomination lands in your inbox. If only the designers of that message knew what we know. Even if your subscriber skimps on the info they provide in their signup form, you can still send them relevant and more importantly, professional, content. It’s as simple as throwing a few default slugs into your message by way of dynamic content. So instead of “Dear (blank),” you can greet your new subscriber as “Dear Friend,”. And rather than confusing them with unfulfilled data fields, you can populate actual content in its place. So, your message would look more like this:

Dear Friend,
Thank you for signing up for our Newsletter! We are pleased to provide you with the latest news from your city, the surrounding area, and beyond.
~your city news team

It doesn’t end there. The same can be applied to images. Because let's be serious, there’s not much worse than a message that’s clearly missing its main attention grabbing image. Why bother reading that, right? I know I don’t have time for that. So if your message depends on a data field to populate a specific image, we’ve got you covered. With dynamic content you can rest assured that your subscribers will never pass over your message because of an MIA image. Simply choose a default based on whatever criteria you desire, and send away, knowing that every single message that’s sent is complete, even if the information your subscribers have provided is not.

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Posted by on in Gold Lasso & eLoop

It’s that time of year again…Movember.

The guys here at GL are growing those ‘staches to change the face of men’s health. On “Movember” 1st they began growing just a moustache (no beards, no goatees) for the month of November. Movember is more than just an excuse to grow a fine piece of moustachery, it’s about creating conversations while raising funds and awareness for men’s health. It’s about having fun and doing good.

About Movember: 

The Movember Foundation is the leading global organization committed to changing the face of men’s health. They achieve this by challenging men to grow moustaches during Movember (the month formerly known as November) to spark conversation and raise funds for prostate cancer, testicular cancer and mental health problems.

The moustache maketh the man, and today it is a symbol to spark conversations about important health issues.

We are passionate about this cause because too many men are dying unnecessarily from testicular cancer, the most common cancer in young men. Current treatments for testicular cancer are pretty good, but pretty good is just not good enough.

The Movember Foundation is working around the clock and around the world to improve the lives of men and their families affected by testicular cancer. Find out more about why you should join Movember by taking a look at the men’s health causes we are fighting for:

It doesn’t matter if you’re a Mo Bro or a Mo Sista, we’d love to have you on our team. Guys, sign up to grow a moustache, or ladies, sign up to support the men in your life. It’s going to be a great journey.

Thanks for joining us to help change the face of men's health.

-The GL Movember Men


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