The From Line

Rants, raves and ramblings about multi-channel marketing.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Archives
    Archives Contains a list of blog posts that were created previously.
Sara Steinnagel

Sara Steinnagel

Sara Steinnagel serves as Community Manager at Gold Lasso. Follow her on twitter at @Sara_C_Stein

Posted by on in Uncategorized

The first email ever sent from space was in 1991 using Applelink software on a Macintosh Portable. Astronauts Shannon Lucid and James C. Adamson sent the message to Marcia Ivins, a shuttle communicator at Johnson Space Center.

Rate this blog entry:

Posted by on in Uncategorized

Dear ,
Thank you for signing up for our {city name} Newsletter! We are pleased to provide you with the latest news from {county name}, {state} and beyond.
~{county name } news team

Look familiar? We’ve all been there. You’ve signed up for a new service, newsletter, or daily deal. Anxiously awaiting your first message, you are sadly disappointed when something similar to the above abomination lands in your inbox. If only the designers of that message knew what we know. Even if your subscriber skimps on the info they provide in their signup form, you can still send them relevant and more importantly, professional, content. It’s as simple as throwing a few default slugs into your message by way of dynamic content. So instead of “Dear (blank),” you can greet your new subscriber as “Dear Friend,”. And rather than confusing them with unfulfilled data fields, you can populate actual content in its place. So, your message would look more like this:

Dear Friend,
Thank you for signing up for our Newsletter! We are pleased to provide you with the latest news from your city, the surrounding area, and beyond.
~your city news team

It doesn’t end there. The same can be applied to images. Because let's be serious, there’s not much worse than a message that’s clearly missing its main attention grabbing image. Why bother reading that, right? I know I don’t have time for that. So if your message depends on a data field to populate a specific image, we’ve got you covered. With dynamic content you can rest assured that your subscribers will never pass over your message because of an MIA image. Simply choose a default based on whatever criteria you desire, and send away, knowing that every single message that’s sent is complete, even if the information your subscribers have provided is not.

Rate this blog entry:

Posted by on in Gold Lasso & eLoop

It’s that time of year again…Movember.

The guys here at GL are growing those ‘staches to change the face of men’s health. On “Movember” 1st they began growing just a moustache (no beards, no goatees) for the month of November. Movember is more than just an excuse to grow a fine piece of moustachery, it’s about creating conversations while raising funds and awareness for men’s health. It’s about having fun and doing good.

About Movember: 

The Movember Foundation is the leading global organization committed to changing the face of men’s health. They achieve this by challenging men to grow moustaches during Movember (the month formerly known as November) to spark conversation and raise funds for prostate cancer, testicular cancer and mental health problems.

The moustache maketh the man, and today it is a symbol to spark conversations about important health issues.

We are passionate about this cause because too many men are dying unnecessarily from testicular cancer, the most common cancer in young men. Current treatments for testicular cancer are pretty good, but pretty good is just not good enough.

The Movember Foundation is working around the clock and around the world to improve the lives of men and their families affected by testicular cancer. Find out more about why you should join Movember by taking a look at the men’s health causes we are fighting for:

It doesn’t matter if you’re a Mo Bro or a Mo Sista, we’d love to have you on our team. Guys, sign up to grow a moustache, or ladies, sign up to support the men in your life. It’s going to be a great journey.

Thanks for joining us to help change the face of men's health.

-The GL Movember Men


Rate this blog entry:

Posted by on in Email Marketing

Many publishers struggle to monetize email since there are more constraints compared to the web. As a result of deliverability issues and list exhaustion, CPM rates continue to fall, as advertisers demand more performance from the dollars they invest. Aside from the typical monetization avenues, there are, however, some new ways publishers can deliver results to advertisers while demanding high CPM rates.

Publishers must explore ways other than traditional display ads to deliver the extra value that advertisers are looking for.  Just as clicking editorial links on a website signifies interest or intent, so too do links in an email.  Publishers often ignore the opportunity to make sense of these clicks and monetize them accordingly.   Often times, these clicks not only signify interest but also purchase intent of related products and services and can be immediately monetized at higher rates.  For example, clicks from email editorial mentioning an increase in interest rates can be converted to leads for loans or mortgages.  Or, clicks from email editorial about identity theft can immediately be converted to free trials of credit monitoring services.  Conversion rates for these types of actions are higher because the subject matter is top of mind and a person’s curiosity has peaked.

In addition to publishers overlooking the monetization of these types of email behaviors, advertisers often insist that conversion happen on their microsites or landing pages.  In time, marketers will realize that this age old tactic is wrong for the simple reason that the advertiser has failed to establish trust and often results in abysmal conversion rates. Therefore, in order to circumvent missing trust, advertisers should consider placing conversion forms, etc. on a publisher’s website, within the ad unit, where trust has already been established. Follow up email can then be used to move the newly converted prospect through the sales or marketing funnel.   

Companies like RegReady are currently testing proprietary lead gen ad units that specifically use contextual relevancy in an email in combination with piggybacking off the established trust between publisher and subscriber.  This combination between trust and relevancy are yielding higher conversion rates and command greater returns to the publisher. 

RegReady is currently seeking publishers with proprietary editorial that would like to join our beta testing efforts. 

Benefits include:

1.     Eliminate ESP Costs – free and unlimited access to Gold Lasso’s system.

2.     New Found Revenue.

3.     Use Zero Existing Real Estate.

4.     Keep Visitors On Your Site.

5.     Profession Top-Tier Support & Proactive Deliverability Management.

For more information about our beta testing please download our information sheet here:

Rate this blog entry:

Posted by on in Mobile

Conversions either in the form of sales or in the form of lead generations are the lifeblood of most e-commerce sites. Conversion rates vary by industry but it is generally agreed upon that 2% is an average for most e-commerce sites. Unfortunately, most business get lost in the small percentage numbers and fail to realize that raising a conversion rate of 2% by a mere 1% can improve profits by a whopping 50%! That 1% can be a definite game changer for an e-commerce site, therefore conversion optimization of your site should be a top priority.

As such, we’ve created a list of the top five conversion optimization tips, which if implemented even partially, should result in an improved ROI. These are not in order of priority but instead we’ve placed them in the natural order of a typical e-commerce transaction.

  1. Relevant Traffic – Relevancy is a word you will see consistently in any e-commerce marketing discussion. As it applies to internet traffic it refers to visitors that are actively interested in what you have to offer. This means your traffic should be focused and targeted, two traits delivered by Search Engine Optimization and Pay Per Click campaigns. Purchasing generic traffic will generally result in extremely low conversion rates, if any at all. For optimal conversion optimization you should use targeted traffic, though more expensive, is actually more cost effective and will generate more conversions.
  2. Intuitive Navigation – Assuming you managed to get relevant visitors to your landing pages, you want to make it easy for them to find what they are looking for. Your product or service offerings should be divided into groups, each one with an easy to find navigational link. Your site should have an easy to use search option and don’t forget to enable breadcrumbs, so visitors know exactly where they are within your site.
  3. Unique Content – Visitors looking for specific products will most probably have already visited a few of your competitors. Make sure your product descriptions are not the same OEM descriptions your competitors are using, that will only cause your visitor’s eyes to glaze over. Instead use unique descriptions with a different angle or twist not covered in OEM descriptions. If you can provide more information about a product, a visitor is more likely to become a customer.
  4. Focus on Benefits – List your product specifications and features, those are always useful. But forconversion optimization you need to have your visitor imagine the benefits of owning that product. They need to see themselves using it, and reaping its benefits. This is why a test drive is so important in car sales. Take them for a drive and the sale is almost in the bag.
  5. Third Party Trust Seals – The last item you need to focus on is consumer confidence. Your potential customer needs to feel safe passing personal and financial information to someone they’ve never met. Third party trust seals are those logos and icons found on checkout pages designed to instill trust. Examples include logos issued by the Better Business Bureau, SSL certificates from your hosting company and Verified Seller logos from credit card processing companies.

There you have it. Implement these five conversion optimization tips and your revenue as well as profits should soar. Remember that some of these changes will result in instant changes, while others will definitely take longer. Should you have any questions about implementing some of these tips, feel free to shoot us a message and we'd be happy to chat with you.

Tagged in: email mobile
Rate this blog entry: