Creating Subject Lines that Capture Attention

Too many marketers forget one of the most important elements of their e-mail marketing campaign—the subject line. With spam filters furiously searching for reasons to dump your email in a junk email folder instead of the inbox, your choice of subject line is increasingly important. Consider these tips.

• Strive for accuracy and don’t exaggerate the content just to attract readers.
• Test the subject line with different segments of your group using eLoop’s A/B…Z Split option for campaigns.
• Personalize your subject line and give readers a reason to open it.
• Write the subject line like a headline and read newspapers for some ideas. 
• Associate a deadline to increase a sense of urgency.
• Use a spam filter to check the copy of the subject line too and avoid phrases that will tip them off.