Does Your Business Go Beyond Permission Marketing?

Permission marketing is all about getting your hands on a targeted marketing list that will give your content a competitive edge. You're striving to reach the email inboxes of people who could soon become some of your most valuable customers, if they're not already. However, a problem that continues to plague many businesses is how to move beyond permission marketing in a way that will reach out to those who might not ever get the chance to hear about your business otherwise.

Social media has answered that call for many businesses. The answer lies in being able to produce excellent content for your blog or your website that your visitors will deem as shareable. Here are a few ideas to get you thinking about whether or not you have created a website that prompts your visitors to share your content with their network of friends and family members.

Social Sharing Buttons
Of course, if you have worked with a professional website developer, you probably have social sharing buttons on your website now. However, many business owners are taking advantage of the multiple free website options that are available to them, which don't always include social sharing features. Being able to share your blog posts on Facebook and Twitter gets your content out into the world. You never know who you might reach, and social media has helped take many businesses far ahead of their competitors.

Create Visual Content
One look at the expansion and popularity growth of sites like Pinterest will tell you that social media is taking a swift curve toward visual content choices. The saying, "A picture is worth a thousand words" holds a lot of weight in social media these days, and if your business produces a product or a service that is deemed to be valuable to the public, you'll do well to include graphics and pictures in your content.

Consider Using SlideShares
The SlideShares website has increased in popularity tremendously over the past few months. SlideShares will help you take advantage of your customers' partiality to visual content by generating a slideshow presentation out of a blog post. These can then be used to grow your business even more.