The From Line
Sending, Managing & Monetizing Email
1 minute reading time
(277 words)
Three Quick Tips for Content-Based Lead Gen
One sure fire way to improve your lead generation is by publishing online content. This can be in the form of blog that you host. It can also be on a social networking site, such as Facebook or LinkedIn. However, there are some basic principles that you should follow when delivering content to potential customers.
What follows are 3 simple tips for lead generation with online content.
1. Keep it timely. Make sure that your content is in line with contemporary thought and contemporary news. There's not much that will turn people away from an online posting more than something that is as stale as last week's newspaper. Your content should be as fresh, relevant, and noteworthy.
2. Don't sell. This may seem like a contradiction, but it might be the best kept secret about producing online content. Don't try to sell your services. What you want to do instead is to speak to your target market and explain their problems while providing helpful advice. It's a way to establish yourself not only as someone who is knowledgeable about your discipline, but also as someone who can help.
3. Keep it frequent. Make sure that you are posting content periodically, preferably at least once a week. This is how you stay consistently in front of your target market. To build yourself as a brand, you'll need what every other brand needs: brand name recognition. An excellent way to do that is with frequent, relevant updates specific to the industry that you serve.
If you're interested in learning more about growing lead growth, feel free to contact us. We'll be happy to provide you with further insights.
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