2007 - The Year of the Mailman In Email Marketing

Recently Gold Lasso has been receiving a large influx of sales leads from the not so usual suspects in email marketing.  The diversity of leads range from the local flower shop to an oil and gas driller.  One major thing these atypical email marketers share is that they are completely clueless about where to begin.  They are baffled by the efforts involved with list building and maintenance, legal compliance and content development.  Many of them just want to cut corners and "blast" their way to success.  It's the old mentality that most experienced email marketers went through in the late 90's.   There is one very interesting trend that can be decifered from the surge of newbies entering the industry.  Commercial email has become so mainstream that consumers are starting to expect it from businesses they interact with on an daily basis.

What scares me is that legitimate commercial email has become so commonplace, the value is driven down by shear clutter.  Just as you know it's time to sell your stocks when your mailman told you he bought into the market, is it time to shift away from email?  Nah!  It's too addicting.