Measuring your email marketing campaign is easier with reliable industry statistics to compare it to. How do your delivery rates compare with the industry average? What types of subject lines are most effective? A new, online resource from EEC has made it easier to find industry statistics that will help you evaluate your messages.
Nearly 39 categories ranging from Email Usage and Branding to Response Metrics and Spam comprise the online repository available at www.emailstatcenter.com. The Email Stat Center also allows visitors to search the site using Google Search.
Here is a sampling of statistics we found helpful and relevant:
- More than 8 out of 10 email users have used the "report spam" button in their email clients' interfaces. - Email Sender and Provider Coalition (2007)
- The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. - Nucleus Research (2007)
- 24.2% of web merchants have an email open rate greater than 25%
- 73% said they'd made an online purchase as a result of receiving an email offer. - Epsilon (2007)
- 45% of small businesses execs want to receive the (email) newsletter weekly, 34% said monthly. - Bredin Business Information (2007)
- 40.2% of marketers report deliverability rates between 90.1% to 100%
- 73% make the decision to click on the "report spam" or "junk" button using the from line. - Email Sender and Provider Coalition, 2007