The From Line
Sending, Managing & Monetizing Email
Originally created by ISP’s to help identify senders of spam email, feedback loop management can be a great way for a marketer to effectively manage their email campaigns and send their subscribers messages they want to see.
Many ISP’s provide feedback loops to email senders as a way to help proactive companies cut down on spam complaints the ISP receives. Whenever someone tells their provider they’ve received a spam email, it’s basically like a “complaint” to the ISP. While each ISP’s threshold differs, the outcome is the same with all of them. Too many complaints will have a negative effect on all of your email campaigns, making it more difficult for subscribers who actually want your information to receive it.
With more and more email messages being sent, it’s important to understand what causes recipients to flag your message as spam. Common reasons for flagging email messages as spam include:
- Irrelevant content
- Receive too many messages
- Recipient doesn’t remember opting into your list
Even implementing email campaign best practices, you’re likely to get some subscribers who complain. While receiving some unjustified spam reports is unavoidable, there are some very practical ways you can use this information to improve your email campaigns.
List cleansing
When you review your feedback loops, you should unsubscribe any visitor who has reported your message as spam. This will make you look better in the eyes of the ISP’s and help keep your overall complaints low.
Message Testing
Feedback loops can also be used to help you identify what messages your list wants to receive and help you better target your message. Messages that receive a lot of complaints are clearly and indicator of the type of message your list does not want. The simple solution is to send more messages like what your list wants to receive and fewer of those that they don’t.
It’s easy to dismiss spam complaints as having come from unhappy people, but when used correctly, the information provided by feedback loops is invaluable for helping your refine your email marketing campaigns. For more information regarding feedback loops or any of your other email messaging needs, please contact us. Also, please feel free to check out one of our previous posts, It includes one of the most detailed FBL lists around!
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If your business currently employs an active email marketing campaign, congratulations! You are already taking advantage of an effective and proven strategy. So much so, that according to the Message Systems 2012 Marketing Channel and Engagement Benchmark Survey, email still tops the list as the most popular and successful marketing channel, despite the rise of social media. In fact, 63 percent of their survey’s respondents credited email as their largest return on investment.
Knowing this, it is important for marketers to ask themselves if they are truly getting the most out of their email marketing. Is your email template unique, attractive and eye-catching? Does it generate the interest in your product or service that you are aiming for? Are you able to repurpose templates in an efficient way? In order to make the most of your email marketing campaigns, the bones of the operation have to be top notch.
Creating your own email template can mean many hours devoted to design and coding. Even after all of that effort, you could still end up with a template that fails to connect with prospective customers in a meaningful way. Using a pre-made template limits your options and does not allow for your company's unique character and message to stand out from the crowd. After all, it is unlikely that your company is the only email marketer using any given pre-made template.
Custom email templates allow for more creativity and individuality in your messaging. At Gold Lasso, we can help you create a truly unique and effective email template that will attract attention. Instead of settling for a pre-made template that may already be in use by dozens of other marketers, choosing to employ a template that is professionally designed and coded specifically for your campaign is a proven strategy to connect with prospective customers in a more effective and personalized way.
If you would like more information on our design service for custom email templates or our full line of eMarketing solutions and services, contact us.
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GAITHERSBURG, MD--(Marketwire - Dec 14, 2011)
Gold Lasso, a provider of multichannel marketing software, has unveiled customizable preference pages and message footers, its latest features in their eLoop5 product suite. To help customers combat list attrition and give them more flexibility, Gold Lasso created these features so subscribers can pick and choose the types of communication they wish to receive and their frequency. In addition, eLoop5 users will be able to attach a custom opt-out footer to each message and link to specific preference pages according to their email marketing needs. For example, a customer who has opted-in to receive email about special offers from a retailer may appreciate coupons for certain products, but not others. To avoid bombarding that customer with irrelevant information, custom footers and preference pages will allow them to opt-out of certain categories, but remain in others, helping to lower unsubscribe rates.
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With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.
Key benefits of ABM's include:
- micro target based on subscribers behavior
- automatic follow up based on extremely specific criteria
- message triggering based on any subscriber action or inaction
- gather data based on your customer preferences and respond accordingly
- increase personalization
- enhance lead nurturing during specific points in your sales cycle
As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.
Enter eLoop5's Action Based Messaging feature:….
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Make the most of your employees time in eLoop.
Our customizable Roles Feature allows a unique experience for each member or team within your company.
Let your employees focus on what they do best! Graphic designers can have access to message creation and editing, while your sales teams are busy analyzing campaign reports. We have already created several default roles to get you started, but don't worry! If you don't see a role that fits your needs, you can create as many custom profiles as you like.
-User Roles:
• Administrator: The Administrator is the master user and has access to all features of eLoop including account settings and administrating user roles. If you would like to assign a user a large number of features and limit your security risk you should use the Project Manager role.
• Project manager: Project Managers have access to almost all eLoop features except account settings and administering user roles.
• Graphic designer: Graphic Designers have access only to modules related content such as the content library, messages, templates, and forms.
• List manager: List Managers have access only to modules related to lists and data.
• Account/client executive: Clients and Account Executives have access only to dashboards and reports.
• Custom: customize any users role to fit their/your company’s needs
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