The From Line

Successful email monetization is not an afterthought or separate function of email content development and operations. Maximizing email monetization is dependent on how well it’s integrated into your overall email newsletter strategy. With a well executed monetization strategy, your subscribers should view content and advertising equally.  In other words, your goal for email monetization should be for your subscribers to value advertising as much as they value your content.  This is obviously easier said than done.  However, with a few tricks and and quality effort, you can create a great inbox experience greatly evening subscriber optics of content vs. advertising.