The From Line

Gold Lasso announced last week that we joined the Email Experience Council, http://www.emailexperience.org/.  Red More Here! 

The group meets every so often via teleconference then splits into various round table discussions.  I'm currently participating in the email experience round table which is tasked with formulating standards for different types of email communications such as newsletters, transactional, promotional and charitable.  So far most of the group seems to be pretty engaged and has come up with some good ideas and formats to test.  My overall experience with the "Experience" has been good.   Allison Swerdlow of Ogilvy has done a great job organizing everything, especially since everything is virtual.  I don't know how she does it and work full time.

Next post should be about my round table's findings.

Happy Thanksgiving!

E