The From Line

Trend: With a mean score of 60% professional marketers still have more to learn

Download the quiz results and share with your co-workers

A few weeks ago Trends & Takeaways asked its subscribers to participate in a fun quiz to learn more about professional email marketing topics.  Since this was an advanced quiz, subscribers did better than expected however the mean score was 60%.   The reason why we chose to make this quiz advanced is because advanced email marketing tactics, or any advanced marketing tactics for that matter, are now needed for long-term success.  The pace at which the marketing discipline is evolving has rapidly changed from linear to parabolic requiring constant updating of not only skillsets (as mentioned last week) but also general knowledge.  The mean score indicates that professional marketers still have a way to go in mastering email marketing.  However, you can take comfort in Phil Kotler, distinguished professor of marketing at the Kellogg School of Management words of wisdom, “marketing takes a day to learn and a lifetime to master.”

Marketing Trend: Your Career at Risk!

There's a large shortage of marketers who have both creative and technical talents. But it's just that perfect combination of skills that's needed in today's marketing environment. So we've put together an overview of skills that are proving essential for a marketing pro's career growth.

(This is a valuable combination of skills which helps businesses grow, too, so managers take notice!)