The From Line
Sending, Managing & Monetizing Email
About This Infographic:
Despite the fact that publishers and advertisers can agree on what native advertising is in its legacy print format, there’s still much confusion in the industry when native advertising transcends the digital space. Gold Lasso believes the reason for this confusion stems from the sheer number of variables that can be manipulated in a digital ad. To help publishers and advertisers wrap their heads around what defines a native ad, we developed this simple scale that takes into consideration both publisher and advertiser standards and characteristics. The scale demonstrates that native ads are defined by the degree that advertisers relinquish creative and formatting control to the publisher. Are some ads more native than others? We think so.
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You may use the infographic above on your website, however, the license we grant to you requires that you properly and correctly attribute the work to us with a link back to our website by using the following embed code.
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Via Gold Lasso, Subscriber Engagement & Monetization Systems
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About This Infographic
Do different email monetization tactics affect list attrition and engagement differently? This is what our publishing partners wanted know so we decided to study their monetization practices in detail and some of the results were contrary to typical publisher thinking. We wanted to focus our research on a couple of statistics that could easily be measured but reveal what the true risks of various monetization tactics actually are. Therefore, probability of disengagement and opting out was attributed to subscribers who were exposed to various email monetization tactics. This included over 400,000 randomly selected subscribers across 20 publishing partners employing different and overlapping email monetization tactics. Based on our findings, there’s no surprise that pre-click email monetization tactics (monetization inside an email) significantly increased the probability of list attrition and disengagement.
Native advertising, ads placed in the main content column of an email, had the least effect on attrition and disengagement while 3rd party list rentals increased the probability of a subscriber opting-out or ignoring future messages by over 700%. More importantly, despite the high returns of list rentals, they created dire deliverability issues to future email sent. Contrary to common publisher misconception, however, all post-click email monetization tactics (interstitials, videos, display ads, etc.) that leveraged a subscriber’s encrypted email address for targeting purposes, had very little to no effect on list attrition or disengagement. In other words, publishers who don’t leverage subscriber email addresses for post-click targeting and monetization purposes are leaving low risk to no risk money on the table.
Use This Graphic for FREE on Your Site!
You may use the infographic above on your website, however, the license we grant to you requires that you properly and correctly attribute the work to us with a link back to our website by using the following embed code.
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<div>
<a href="/images/easyblog_images/63/Newsletter-Monetization-Curve.png" target=
"_blank"><img src="/images/easyblog_images/63/Newsletter-Monetization-Curve.png" alt=
"infographic" width="430" /><br />
Click to Enlarge</a><br />
Via <a href="/blog/entry/354-infographic-post-click-email-monetization-study">Gold Lasso, Subscriber Engagement & Monetization Systems</a>
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