Any savvy businessperson knows that email has become an essential method of delivering marketing messages. Permission marketing, however, is a specific type of marketing aimed at communicating with customers who have already indicated an interest in your product by opting in via your website, Facebook page, or another vehicle.
Even though you may have “permission” to send marketing messages, there are some specific steps you should take to make your marketing strategy as productive as possible.
One of the first things that your customers will want to know is ‘what’s in it for me?’
Nearly 15 years ago, internet marketing pioneer Seth Godin said in Fast Company , "Consumers will grant a company permission to communicate only if they know what's in it for them.” So essentially it all comes down to rewarding consumers for paying attention to your message. Whether you offer industry tips, links to helpful information, discounts on products or services, or something else, consumers are all about getting something for letting you develop a relationship with them.
Build Your Target List
Building relationships with customers requires you to both hone in on who will bring you the most profit, as well as define those who are most likely to influence other customers. You want and NEED these people on your permission marketing target list.