The marketing concept is simple; get the Right message to the Right person at the Right time through the Right channel. However, executing on this concept is not an easy task. To be successful, one must manage hundreds of variables and multiple processes efficiently making the concept unreachable for most marketers. At Gold Lasso, we have embraced the above concept and have coined it the 4-R Strategy™. The 4-R Strategy™ guides our product development and strategic services as we strive to help make our clients successful in their respective marketplace.
|The right message isn't just based on graphics and copy. Successful messages in a dynamic world are based on real-time data. Dynamically creating customized messages based on behavior, demographics and purchasing history is proven to lift conversion rates.|
|Reaching the right person is not about your list but the data variables that make up your list. It's time to go beyond basic list segmentation and leverage the right variables so your message hits its target every time.|
|Getting your message to people during crucial decision making or simply the right time of day can be the difference needed for success. Make sure you're gathering and using the data that will make your campaigns more effective.|
|Your customers live in a multi-channel world. Shouldn't your marketing? Reach your customers where they want to be reached. The right channel is crucial for addressing generational differences, location and desired content.|