ELIE D. ASHERY
Managing Principal
Follow me on twitter - @ElieAshery
 
Elie is a true entrepreneur who has dedicated his career to Internet marketing and new media. He is responsible for the vision and strategy execution for Gold Lasso and helps to lead the innovation behind the Company’s products and services. Elie’s career as an Internet marketer has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds an executive masters degree in business administration and bachelors degree in finance both from the University of Maryland’s Robert H. Smith School of Business.
 
Favorite Quote
"For it's not best we think alike, it is the difference of opinion that makes horse races." - Mark Twain

How he thinks he can make a difference in the world.
Teach as many people to fish as possible.


MICHAEL E. WEISEL
Co-Founder & Chief Technology Officer
Follow me on twitter - @MichaelWeisel

As a hands-on technology professional, Michael is the architect of Gold Lasso’s systems and product development. He is responsible for all technology related decisions however specializes in email delivery and systems management. His calm and helpful demeanor, an atypical trait for his profession, accelerated him through the ranks of several federal government contractors until he was recruited by CRIIMI MAE, a large real estate investment trust, as their senior systems engineer. Michael later became vice president of an IT consulting firm that specialized in servicing trade associations in the Washington, D.C. area. Michael attended University of Maryland where he pursued a degree in Computer Science.

Favorite Quote
"The heights by great men reached and kept were not attained by sudden flight, but while their companions slept, were toiling upward in the night."  -Henry Wadsworth Longfellow

How he thinks he can make a difference in the world.
Teach kids to harness the power of technology.


DILPREET SINGH
Vice President, Software Development

Dilpreet (Dippy), an open source technologies maverick, is the brainpower behind Gold Lasso’s software architecture. He is responsible for overseeing all of Gold Lasso’s software and product development. With more than 13 years of experience in the IT industry, Dilpreet has worked and delivered on all life cycle phases of software development, from initial requirements to production maintenance. Dilpreet is passionate about new designs, frameworks, patterns and architectures and is always looking for new ideas and concepts. Dilpreet’s prior experience includes working with Telecom Company and the Department of Energy. Dilpreet holds a Bachelors degree in Computers from NIT-J, India.


YOTAM DERFLER
Vice President, Business Development
 
Yotam is responsible for sales and general operations management for Gold Lasso. As Gold Lasso's fourth employee, Yotam has implemented the sales foundation and operations for the company while expanding its network of clients, channels and sales team. Yotam has over 8 years of experience in managing Internet marketing operations and brings a fresh perspective to the discipline. Yotam’s current focus is to build on the exceptional growth Gold Lasso has seen in recent years while increasing the company's unique value propositions. Yotam holds a bachelor degree in accounting from the University of Maryland’s Robert H. Smith School of Business.
 
Favorite Quote
"I took a speed reading course and read 'War and Peace' in twenty minutes. It involves Russia."  -Woody Allen
 

DANIELLE J. ASHERY
Vice President, Client Services
 
Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.
 
Favorite Quote
"I honestly think it is better to be a failure at something you love than to be a success at something you hate."  -George Burns

How she thinks she can make a difference in the world.
Give a stranger a smile. It might be the only one they see all day.