Gold Lasso presents a review of the top marketing trends of 2011

‘Trends and Takeaways’ blog analyzes this year’s biggest marketing game changers.
Gaithersburg, MD-

Gold Lasso, a multichannel marketing software provider is releasing a synopsis of its ‘Trends and Takeaways’ entries from the past year. Trends and Takeaways, a subset of Gold Lasso’s original blog, ‘The From Line’, just completed its first year of production and boasts a library of over 30 entries. Each post explores a current or emerging trend within the multichannel marketing realm and provides a “How To” as well as insights into its implications for the future. Gold Lasso takes pride in providing their customers and the marketing community with intriguing and relevant industry content and the Trends and Takeaways blog is just one of several resources the company provides to accomplish this. The 2011 Marketing Trends Recap, along with a host of other resources, is available to download in the Resource Center on the Gold Lasso website.

Danielle Ashery, VP of client services commented “We put a great deal of effort into identifying and researching each trend. Our goal is to provide our clients with exceptional customer service; maintaining a valuable resource like the blog is an important part of that. We pride ourselves on being lifelong learners and through the The From Line and Trends and Takeaways, we are able to invite our readers to do the same.”

The year in review presentation includes analysis and advice on a wide array of topics. For example, a recent post examined the shift in usage from Firefox and Internet Explorer to Chrome. It noted that Chrome was predicted to pass Firefox within the next two months and then further explored what this would mean for marketers. It was concluded that marketers would need to pay close attention to the behaviors of their audience and design accordingly. Ensuring proper message rendering within the correct browser would be essential. Additional information about this trend, along with others such as multichannel integration, list management, SPAM laws, deliverability, location based services and marketing automation is available to download.

About Gold Lasso
Founded in 2002, Gold Lasso, located in Gaithersburg, Maryland, is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission; therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. As a continuous developer of innovative features, Gold Lasso is greatly attuned to market shifts and client needs. We make multichannel marketing success cost-effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing efforts without having to migrate to more expensive systems. We do this by leveraging open source technologies that afford us greater cost advantages that we pass on to our clients. Some of these features include an intuitive and user-friendly interface, in-depth metrics and reporting, campaign automation and a robust API for easy integration. Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and web marketing efforts.