Truemark Icon Helps Consumers Find and Trust Email Messages

SANTA CLARA, Calif., — March 3, 2008 — ICONIX, Inc., the leading provider of visual email identification solutions, today announced that Gold Lasso, Inc. (www.goldlasso.com), a leading provider of on-demand email marketing software, is making the Iconix® Truemark® service available to its customers. Legitimate email messages from Gold Lasso customers who utilize the Truemark service will be marked with an icon, which includes the company's logo, in the recipient's inbox. This helps recipients instantly identify messages they care about and avoid spam and phishing attacks.

"In our constant effort to ensure email delivery and safety, and assist our clients in their goals for growth, Gold Lasso is proud to announce that it is one of the first ESPs to offer the Iconix Truemark service," said Elie Ashery, President and CEO of Gold Lasso. "Iconix is a great choice for email marketers who want their messages to be seen and trusted, and is extremely simple to set up and use, contrary to other services in the market. The service will be available to all of our clients immediately."

The Iconix Truemark solution uses industry standard email authentication technologies such as Sender ID, Domain Keys, and DKIM to verify the authenticity of the message. It then takes the process a step further by checking the identification of the email sender against a list of registered senders with ICONIX, Inc. Once an email has passed Authentication and Identification steps, a Truemark icon is displayed in the "from" column of the recipient's inbox.

The Truemark service simultaneously protects and promotes the sender's brand. Recipients can easily find and trust the messages they care about, which gives them the confidence to open and act upon legitimate messages, thereby improving the communication between sender and recipient while reducing the risk of email fraud.

"Gold Lasso clients are now able to benefit from the increased visibility and trust provided by the Truemark service," said Jeff Wilbur, Vice-President of Marketing, ICONIX. "We are happy to be working with a provider that is committed to email authentication and best practices to provide optimal results for their customers."

The Iconix Truemark service is available immediately through Gold Lasso, which can be contacted via www.goldlasso.com or by calling 301-990-9857.

About ICONIX, Inc.
ICONIX, Inc. is the leading provider of trusted email identification solutions. ICONIX provides the industry's first visual eMail ID solution for businesses and consumers. The Iconix® solution enables consumers to quickly identify messages from legitimate senders, which proactively combats widespread email-based identity theft techniques, such as phishing. The Iconix® Truemark® service is the only standards-based visual authentication solution that works across various email platforms. For more information, visit www.iconix.com.

About Gold Lasso
Gold Lasso, Inc., located in Gaithersburg, MD, is an interactive technology marketing firm that started operations in 2001. The company primarily services the association, publishing, retail, education, finance and hospitality industries. For more information, visit the Gold Lasso Web site at http://www.goldlasso.com or call 301-990-9857.

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Iconix and Truemark are registered trademarks in the United States and Iconix, Check-lock, the Iconix logo, the Iconix enabled logo, and the Check-lock icon are trademarks or service marks of ICONIX, Inc. Other trademarks are the property of their respective owners.