June 22, 2005 (Gaithersburg, MD) – Gold Lasso, provider of on-demand email marketing technology and services has announced the formation of an interactive marketing practice for the higher education marketplace.

 Gold Lasso’s new practice focuses on the growing need for various administrative departments of colleges and universities to communicate efficiently with students, alumni and benefactors via the Internet.  The main focus of this practice is to help lower the cost of direct communications for higher education organizations while retaining the same responses results from their traditional efforts. 
 
"The idea of college and universities leveraging the Internet for efficiencies is not a new phenomenon.  The physical computer networks of higher education are historically the building blocks of what the Internet is today.  However, every college and university strives to connect with their stakeholders on a personal level while being budget conscience and improved email practices are the best method to achieve this” stated Elie Ashery, President and CEO of Gold Lasso, Inc.
 
Gold Lasso, Inc., located in Gaithersburg, MD, is an interactive technology marketing firm that started operations in 2002. Gold Lasso was established by professional marketers to service the need for feature-rich, cost-effective solutions to manage the email marketing process. For more information, visit the Gold Lasso Web site at http://www.goldlasso.com or call 301-990-9857.