Raw data is the lifeblood of an email marketing program that flows through various software systems to eventually be converted into useful information. Unfortunately, as data travels from system to system where it is processed and sometimes augmented by humans, it changes formats and other structures that can possibly render it useless to the email marketer. That’s why Gold Lasso has incorporated extensive list cleansing, management and segmentation tools to preserve the quality of your data. However, tools can sometimes be limiting. Sometimes human intervention is necessary to “normalize” and repair your data to retain its value and be converted into the information that’s necessary for marketing success.

Gold Lasso will help your organization leverage the full value of data collected by eLoop's robust tracking and data capturing tools. Our team of experienced database professionals can provide you with the following list of services either on a continuous or project-by-project basis:

• Data cleansing and normalization/standardization
• Merge/Purge lists
• List segmentation and coding
• Data appending
• eLoop integration with your CRM