Web analytics is the heart monitor of online behavior, and when coupled with email marketing, the result produces a powerful tool that allows marketers to efficiently capitalize on online behavior in a timely way.  Integrating web analytics with email marketing helps to create a true closed-cycle email marketing process where your efforts become driven more by data not by intuition. Gold Lasso has developed interfaces for many popular web analytics programs making integration and the decision to incorporate online behavior into your email marketing program easier.

Omniture, Inc. provides online business optimization software enabling customers to manage and enhance online, offline, and multichannel business initiatives. The company hosts and delivers its Omniture online business optimization platform to its customers as an on-demand subscription service. This platform consists of Omniture SiteCatalyst, Omniture DataWarehouse, Omniture Discover OnDemand, Omniture Genesis, Omniture SearchCenter, Omniture Test&Target, Omniture SiteSearch, and Omniture Publish services, as well as Omniture Discover OnPremise software. These services enable customers to capture, store, and analyze information generated by their Web sites and other sources, as well as to gain business insights into the performance and efficiency of marketing and sales initiatives and other business processes.