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Since data is the lifeblood of email marketing, its freshness is tantamount to your email marketing success. Data does not exist in a vacuum and sharing it with disparate corporate systems can be a big challenge with email marketing. Gold Lasso helps to solve this issue by offering its clients free access to its API (application programming interface) which includes a robust set of programming features to allow secure access and control of your eLoop account. In fact, Gold Lasso has already created interfaces to popular CRM, web analytics and content management systems that will save you time with your integration project.
Free Integration with Google Analytics
Google Analytics is the most widely used web analytics platform and best of all its free. Gold Lasso brings the two worlds of web analytics and email marketing together by integrating eLoop with Google Analytics. From eLoop you can access your Google Analytics account for easy tracking of campaigns and subscriber behavior after they click-through from your message.
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Get Your FREE Copy
The Complete Guide To E-mail Marketing by Bruce Brown (forward by Elie Ashery, CEO of Gold Lasso) is a must have for every email marketer. Click here to get your free copy.