White Paper: Incorporating Video into Email Marketing Campaigns

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Considering that more than 10 billion videos are viewed online every single month (according to comScore, Inc.), it’s no surprise that marketers and retailers are eager to incorporate video into their email marketing campaigns. When the content is compelling, relevant and useful to the viewer, videos have the power to engage customers far more than simple text or images. Videos let you show, not just tell, customers about your products. And if the video’s especially educational — or entertaining — it can become a viral marketing tool, which can lead to more subscribers.

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