White Paper: Finding Value in an Email Service Provider

Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. The industry overall has not done a good job of defining what constitutes a good value. Email service providers are often lumped together in one big group with average cost per email transmission serving as the comparison points for potential clients. This lump categorization might have worked in the early days of email marketing when large companies (with even larger budgets) ruled the email marketing airways. It doesn’t work today. Small businesses have just as much marketing savvy as their larger counterparts and the use of email as a dominant marketing medium is higher than ever.

Download Finding Value in an Emaill Service Provider.