White Paper: Debunking Co-Registration Myths: How to get high-quality leads ethically, quickly and cost-effectively

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In the past, co-registration was considered a shady strategy used only by unscrupulous companies to aggressively grow their mailing lists. Seen as a “shotgun approach” that emphasized quantity over quality, co-registration was something only spammers did. In terms of bad reputation, it was right up there with purchasing lists.

In the last few years, however, that view has changed dramatically. Co-registration is no longer the sleazy domain of fly-by-night spammers and scammers. It’s used by some of the biggest, most-respected online businesses—because it’s simple, effective and affordable.

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