Case Study: How ASCD Added Hundreds of New Members Using eLoop's Referral Module

Case Type/Industry: Social Marketing/Associations

eLoop white paperOver the past several years, it has become customary for many individual member-based organizations to ask their current members to refer their colleagues and co-workers for membership. When association marketers saw the opportunity to channel these efforts more systematically, the member-get-a-member campaign was born. However, as postal rates increased, and the natural decline of campaign responses were the norm, the ineffectiveness of continuing to use this system became evident forcing association marketers to seek alternative mediums for their member-get-a-member campaigns.

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