Case Study: How Gold Lasso transitioned a top 500 Internet Retailer’s complex email marketing operations in 48 hours—without a hitch

Case Type/Industry: Strategy/Retail

Following a tremendous burst of growth, Beauty Encounter found themselves in an elite category of ecommerce websites. Even though their previous email service provider (ESP) had a well-known brand name, they felt the service quality had decreased and their product flexibility remained limited. Because Beauty Encounter’s needs were growing, they started sourcing a new ESP vendor.

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