Case Type/Industry: Marketing Automation/Finance & Banking

One West Bank's Financial Freedom’s goal was to develop and execute more than 60 personalized campaigns on behalf of their sales reps consistently without tedious cutting, pasting and list management. With polished, personalized and legal-approved content, only a few marketing users were assigned to manage the entire effort. Processes would need to be developed for automating message personalization, changing the status of prospect and client lists, and routing campaign replies to the right sales rep.

Download How OneWest Bank Automated Personalized Sales Team Communications for Over 60 Sales Reps

Case Type/Industry: Strategy/Retail

Following a tremendous burst of growth, Beauty Encounter found themselves in an elite category of ecommerce websites. Even though their previous email service provider (ESP) had a well-known brand name, they felt the service quality had decreased and their product flexibility remained limited. Because Beauty Encounter’s needs were growing, they started sourcing a new ESP vendor.

Download How Gold Lasso transitioned a top 500 Internet Retailer’s complex email marketing operations in 48 hours

Case Type/Industry: Automated Messaging/Publishing

Gary B. Smith of Fox News Bulls & Bears and creator of TheChartman.com saves his staff between 10 and 20 hours per week using Gold Lasso's RSS-to-Email features for automated message assembly and campaign execution.

Download Fox News Financial Commentator Automates Stock Pick Distribution with RSS-to-Email Feature

Case Type: List Building

Looking to improve its own business results, MarketingSherpa needed a way to add high-quality prospects to its roster without spending a lot of money. They knew that co-registration tactics could help, but they wanted something more transparent, targeted and cost-effective than the usual service offerings. Using Gold Lasso's co-registration network RegReady, MarketingSherpa was able to achieve their list growth goals.

Download MarketingSherpa Grows Its Email List by Over 140,000 With the Help of RegReady

Case Type/Industry: Social Marketing/Associations

eLoop white paperOver the past several years, it has become customary for many individual member-based organizations to ask their current members to refer their colleagues and co-workers for membership. When association marketers saw the opportunity to channel these efforts more systematically, the member-get-a-member campaign was born. However, as postal rates increased, and the natural decline of campaign responses were the norm, the ineffectiveness of continuing to use this system became evident forcing association marketers to seek alternative mediums for their member-get-a-member campaigns.

Download How ASCD Added Hundreds of New Members Using eLoop's Referral Module.

Description: This presentation reviews how marketing automation can be used by most industries to achieve maximum efficiencies. Topics covered include the four types of automation and the four types of data that drive them.

Download: Automation to Relieve Marketing Pains

Description: This presentation provides a synopsis of Gold Lasso's Trends & Takeaways for 2011. Subjects such as QR codes, video presentations, gamification strategies, geo location strategies, content development and many others are covered as well as how to capitalize on these trends. Links to the full articles are included in the slides.

Download Gold Lasso's Trends & Takeaways 2011 Review

Description: This quiz was developed by Gold Lasso as a fun way to learn about more advanced email marketing trends, best practices, design and deliverability concepts. Subscribers to our weekly Trends & Takeaways were asked to take the quiz resulting in a median score of 60%. Subscribers tend to be marketing professionals who read three to four marketing based email newsletters.

Download 2011 Email Marketing Competency Quiz