Bloggers
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new media. He is responsible for the vision and strategy execution for Gold Lasso and drives the innovation behind the Company’s products and services. Elie’s career as an Internet entrepreneur has been chronicled in numerous media outlets including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine and most recently in The Washington Post. Elie has written numerous articles for trade journals and blogs covering a wide range of Internet marketing topics from strategy to ethics and speaks regularly at various trade events. In 2007 he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. Elie donates his time to both religious and secular charities as well as provides entrepreneurial mentorship. Elie holds a bachelor degree in finance from the University of Maryland’s Robert H. Smith School of Business and is currently enrolled in their Executive MBA program.
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co-registration, list building, email, B2B, statistics, software, government, legislation, spam, DNS, templates, graphic design, HTML, beat practice, politics, social media, white list, RSS, segmentation, DMA, forward to a friend, Gold Lasso, eLoop, kudos, retail, rants, authentication, agency, analytics, testing, certification, RegReady, rendering, 1-to-1, referrals, video, timing, Gmail, automation, copywriting, publishing, Facebook, tracking, marketing, education, web analytics, careers, creativity, skills, deliverability, marketing automation, Google, trends, viral marketing, gaming
Recent Posts
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Games Rise In Importance To Keep Consumers And Prospects Engaged
Trend: Smart marketers are leveraging interactive games to overcome short attention spans. With the anticipation of Zynga’s upcoming IPO, interactive gaming has been getting a lot of attention lately. Unfortunately, according to Forrester Research, this attention has yet to transpire to mainstream marketing, as 84% ...Jul 21 Tags: social media, marketing automation, creativity, trends, statistics, gaming -
Visual Descriptions Are A Must For Complex Selling
Trend: Infographics - Helping Marketers Cut Through The Clutter Marketing in the 21st century has become immensely complex due to channel fragmentation and an avalanche of data creation. On any given day, Internet users will create 1.5 billion pieces of content on Facebook, tweet 140 million times on Twitter and upload 2 million videos to YouTube ...Jul 14 Tags: trends, viral marketing, statistics, graphic design, copywriting, publishing, email -
Trend: The Second Wave of Social Email Is Coming
Will Google+ Change the Face of Social Email? Unless you’ve been living under a rock for the past week, you’re probably well aware of Google+, Google’s initiative to dethrone Facebook as the Web’s premiere social destination. The socialsphere is buzzing about what changes Google+ will bring and early a ... -
Trend: Marketing Automation Spurs Demand for List Purchases
Really Dumb Moves By B2B Marketers The B2B marketers who didn’t learn their lessons with traditional email marketing systems are making the same mistakes with marketing automation. “Dripping out text messages to purchased lists from marketing automation systems will yield the same sub-par results” says Michael Weisel ...Jun 23 Tags: B2B, co-registration, list building, deliverability, marketing automation -
Trends & Takeaways: Email Marketing Competency Quiz Results & Explanations
Trend: With a mean score of 60% professional marketers still have more to learn Download the quiz results and share with your co-workers A few weeks ago Trends & Takeaways asked its subscribers to participate in a fun quiz to learn more about professional email marketing topics. Since this was an advanced quiz, subscribers ... -
Other entries by Elie Ashery
Jeremy Dempsey
Jeremy Dempsey has not set their biography yet
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Recent Posts
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Yahoo! Resurrects Sender Score Certified / Bonded Sender
Earlier this year it was announced that Yahoo! would be joining Sender Score Certified. Well the time has arrived! During the first week of January 2009, Yahoo! will begin using Sender Score Certified status in their filtering decisions. This means that Sender Score Certified members will receive preferential treatment in reaching the inbox at ...Nov 24 Tags: Yahoo, white list -
Creating Subject Lines that Capture Attention
in CreativeToo many marketers forget one of the most important elements of their e-mail marketing campaign—the subject line. With spam filters furiously searching for reasons to dump your email in a junk email folder instead of the inbox, your choice of subject line is increasingly important. Consider these tips. Strive for accuracy and don&rsquo ...Sep 03 Tags: copywriting, email -
Building Lists Organically Part 3 - Referral Pages
in StrategyRelying on friends and colleagues for references is one of the most effective ways to find new vendors. Whether it’s a new healthcare provider for your family or a marketing consultant for your company, referrals are the backbone of a growing business. If you use email as the primary form of communication with current clients, adding referra ...Sep 03 Tags: list building, landing pages -
Building Lists Organically Part 2 of 3: eLoop Tools at your Fingertips
in StrategyWe all want to grow our distribution lists. The logic is simple. If more people see our messages then more people also have the opportunity to respond to them. One of the most overlooked methods of increasing the number of recipients in a database is organic growth. The concept of organic growth means that your list grows from within. In o ...Jun 01 Tags: list building, email -
Keeping Your List Current
in Data & ListsThe worst mistake an email marketer can make is to get a reader’s email address and walk away. Getting the address is difficult enough, but what happens if that contact switches jobs, gets promoted or changes their primary email address. Prevent your list from getting stale with the following practices. Bounce Removal &ndas ...Mar 14 Tags: list building -
Other entries by Jeremy Dempsey
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.
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31
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email, rendering, SEM, B2B, tracking, copywriting, graphic design, Yahoo, AOL, Gmail, statistics, beat practice, government, legislation, spam, eLoop, testing, HTML, social media, 1-to-1, software, list building, timing, Gold Lasso, white list, bounce, uptime, web analytics, marketing automation, marketing, automation
Recent Posts
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Did You Know? Action Based Messaging (ABM) - Stop creating new lists - follow up based on subscriber actions
With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.Key benefits of ABM's include: micro target based on subscribers behavior automatic follow up based on extremely specific criteria message triggering based on any subscriber action or inaction g ...Dec 07 Tags: marketing automation, marketing, timing, automation, email, list building, eLoop -
Did You Know? Every eLoop user experience can be customized!
Make the most of your employees time in eLoop.Our customizable Roles Feature allows a unique experience for each member or team within your company.Let your employees focus on what they do best! Graphic designers can have access to message creation and editing, while your sales teams are busy analyzing campaign reports. We have already cr ...Nov 22 Tags: eLoop, email, Gold Lasso -
Integrating Web Analytics with Email Campaigns
in IntegrationI know it has been a while since I posted something (we all had such a busy summer) and I've been meaning to update this with thoughts on how clients can improve their campaigns. I'll continue to share my ideas here. This particular post is about Google Analytics -- something that is simple to set up, free, and enhances your investment in emai ...Sep 16 Tags: web analytics -
eLoop Uptime 100% through Storms
It's somewhat funny that we find ourselves emailing you again regarding the weather. This year has been brutal for our region -- with mountains of crippling blizzards and now this. As you may have seen in the national news, nearly half a million homes and businesses lost power Sunday and many are still without electricity. It's the worst ...Jul 27 Tags: eLoop, Gold Lasso, uptime -
New & Improved: A Rundown of Recently Added Features and Enhancements
AddThis – Social Media/Sharing Gold Lasso is very excited to announce our partnership with AddThis, the #1 bookmarking and sharing button on the Internet. This partnership enables us to offer Social Media Integration for your email campaigns. This integration is seamless, fully customizable and can be accessed through the new and improved ... -
Other entries by Danielle Ashery
Michael Weisel
As a hands-on technology professional, Michael is the architect of Gold Lasso’s systems and product development. He is responsible for all technology related decisions however specializes in email delivery and systems management. His calm and helpful demeanor, an atypical trait for his profession, accelerated him through the ranks of several federal government contractors until he was recruited by CRIIMI MAE, a large real estate investment trust, as their senior systems engineer. Michael later became vice president of an IT consulting firm that specialized in servicing trade associations in the Washington, D.C. area. Michael attended University of Maryland where he pursued a degree in Computer Science.
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31
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Gmail, rendering, MTA, authentication, testing, email, government, legislation, spam, eLoop, 1-to-1, Outlook, AOL, Yahoo, graphic design, bounce, white list, HTML, software, Cox, FBL, Spam Assasin, Gold Lasso, Facebook, publishing, RSS, automation, deliverability, beat practice, list building, marketing
Recent Posts
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Tweet and Post to Facebook straight from eLoop!
After a lot of work and a lot of testing, testing, and re-testing, I’m proud to introduce Gold Lasso’s eloop Social Media Integration! This is a great addition to our application that will allow you to post your message to Facebook and/or Twitter. The easy to use wizard will walk you through setting up your Social Media Profiles and in minutes you ...Feb 08 Tags: Untagged -
Having Issues Resizing an Image? We Have a Fix for That...
If you have ever tried to resize an image in eLoop, you know exactly where I'm going with this. Some users have experienced a rendering issue with some email clients (mostly Outlook 2007 and older) that takes your resized image and blows it back up to its original size when viewed in the email client. Just to clarify, this isn't an eLoo ...Feb 07 Tags: Untagged -
Survey Updates, Bug Fixes, and an AWESOME New Feature...
We are only a few days away from releasing our enhanced social media integration features. Our development team (AKA, a bunch of perfectionists) have been working extremely hard on the SMI and are wrapping up one last component before the big release. In the meantime, we are putting the following bug fixes and features into production.S ...Jan 25 Tags: Untagged -
Everyone likes to feel special, right?
in Social MediaThe question is, "Do Exclusive Facebook Only Offers Return Good Results?" Let me preface this post by saying that I don't know the answer to this question. I have some speculations towards this topic but no definitive answers or facts to back them up. I would like to solicit some feedback to develop an answer to help some of our re ...Jan 17 Tags: Untagged -
Gold Lasso Helps Curb List Attrition With Enhanced Preference Pages and Custom Message Footers
GAITHERSBURG, MD--(Marketwire - Dec 14, 2011)Gold Lasso, a provider of multichannel marketing software, has unveiled customizable preference pages and message footers, its latest features in their eLoop5 product suite. To help customers combat list attrition and give them more flexibility, Gold Lasso created these features so subscribers can p ...Dec 14 Tags: eLoop, Gold Lasso, list building, marketing -
Other entries by Michael Weisel
Yotam Derfler
Vice President, Sales & Operations
Yotam is responsible for sales and general operations management for Gold Lasso. As Gold Lasso's fourth employee, Yotam has implemented the sales foundation and operations for the company while expending its network of clients, channels and sales team. Yotam has over 8 years of experience in managing Internet marketing operations and brings a fresh perspective to the discipline. Yotam’s current focus is to build on the exceptional growth Gold Lasso had seen in recent years while increasing the unique value proposition of the company. Yotam holds a bachelor degree in accounting from the University of Maryland’s Robert H. Smith School of Business.
Favorite Quote
"I took a speed reading course and read 'War and Peace' in twenty minutes. It involves Russia." -Woody Allen
Yotam is responsible for sales and general operations management for Gold Lasso. As Gold Lasso's fourth employee, Yotam has implemented the sales foundation and operations for the company while expending its network of clients, channels and sales team. Yotam has over 8 years of experience in managing Internet marketing operations and brings a fresh perspective to the discipline. Yotam’s current focus is to build on the exceptional growth Gold Lasso had seen in recent years while increasing the unique value proposition of the company. Yotam holds a bachelor degree in accounting from the University of Maryland’s Robert H. Smith School of Business.
Favorite Quote
"I took a speed reading course and read 'War and Peace' in twenty minutes. It involves Russia." -Woody Allen
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Recent Posts
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Social Media Insight: Encouraging Two-Way Dialogue in Email Marketing Programs
in Social MediaRecently Gold Lasso rolled out a social media feature for eLoop clients. A powerful tool, social media is a popular topic in interactive marketing. It offers unique opportunities for increasing the reach of an ordinary email campaign, exposing it to a much larger scale than other marketing methods. The potential for social media's impact on campaig ...Nov 12 Tags: email, social media -
Five Tips for Writing Better Messages
in CreativeThe technology to deliver e-mail marketing campaigns is better than ever. The success of the campaign, though, is still only as good as the content that the message includes. Follow these tips for improving your copy. Know your audience – good marketing is all about knowing what the audience you’re trying to reach will reac ...Dec 05 Tags: copywriting -
Three Email Pitfalls You Can't Afford
in StrategyFor all the marketing rules you follow, breaking a few can wreak havoc on the results of your campaign. Review these pitfalls you can't afford to make (or repeat). Ignoring the “reply-to” address -- Most ESPs offer a Web mail program and email address to collect responses to a message. The goal is to keep your inbox clean (and no ... -
Other entries by Yotam Derfler
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