Blog entries categorized under Creative
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on October 09, 2007
in Creative
If the email component of your marketing plan is in a rut, it’s time to rejuvenate your campaigns. Here are four ways to bring some life back into your messages.
Engage readers by asking them to respond to a poll or survey. Every once in awhile, it’s important to give your readers a way to participate in the message and the organization by including a survey or poll question. It’s also a beneficial tactic to give a snippet of information to readers. It’s not a scientific study, but you’re not claiming it is.
Design a new template. It’s important to stay consistent with the visual brand of your organization, but don’t shy away from altering the HTML template to attract the readers’ attention.
Add some personality, don’t just personalize. Personalizing a message with the first name is pretty standard in this day and age, now it’s time to add some personality....
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on September 03, 2007
in Creative
Your e-mail template is another extension of your overall brand. It needs attention to stay fresh and functional. Follow these tips to improve the visual impact of your email marketing template.
Avoid background images – images help break up text and direct readers to online resource if they’re used correctly so test the message first. Background images often don’t appear in all email clients. Be sure to host any images you use on a Web site.
Image alt tags are your friend – use one or two words to describe what the image is for recipients that have email clients that block images.
Use an HTML programmer – “What you see is what you get” programs add extra code that can disrupt your template.
Choose a horizontal layout over vertical – horizontal layout allows readers to scroll down and see more in a preview panel.
Honor your brand – your organization...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on March 14, 2007
in Creative
Creativity and innovation can make or break your e-publication. With an online platform, you must write copy and include dynamic content that will stimulate the reader’s attention and, ideally, convince them to forward the message to colleagues and friends widening your readership.
Below are tips to remind you to cover the basics and explore the publication’s creative side.
Use an HTML template and a text version to ensure your reader’s receive the message.
Implement a double-opt in policy for all subscribers—it’s just good practice.
Don’t include long articles, multi-column layouts, unrelated links or gratuitous images. Keep writing simple and to the point.
Don’t overuse links. Keep them relevant and make sure they work.
Use bulleted lists to break up text and summarize main points for the reader.
Include only two - three subjects per newsletter. More than a few articles will test your audience’s attention span.
Use Variable Data...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 29, 2004
in Creative
There are many components of an effective e-mail message. You’ve got your graphic design, you’ve got your copywriting, and of course, your targeted list. It isn’t an easy task to create a message that ‘speaks’ clearly to everyone. But here are some tips to help you along.
Design
An effective design needs to do more than just simply look nice. For maximum impact, it must support the goals and objectives of the message. It’s no joke, a picture really can be worth a thousand words if it is done properly. For HTML message design, follow these simple guidelines:
Make sure your designer understands your objectives. Communication is the key. Let them know what you’re looking for – your vision is key.
Choose a design team that understands email marketing. Traditional print ads are very different than online and email marketing. What works offline does not necessarily work online.
Focus on areas...