The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries categorized under Did You Know?

Did You Know? Action Based Messaging (ABM) - Stop creating new lists - follow up based on subscriber actions

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 07, 2011
in Did You Know?

With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.

Key benefits of ABM's include:

  • micro target based on subscribers behavior
  • automatic follow up based on extremely specific criteria
  • message triggering based on any subscriber action or inaction
  • gather data based on your customer preferences and respond accordingly
  • increase personalization
  • enhance lead nurturing during specific points in your sales cycle

As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.

Enter eLoop5's Action Based Messaging feature:….
 
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Did You Know? Every eLoop user experience can be customized!

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on November 22, 2011
in Did You Know?

Make the most of your employees time in eLoop.

Our customizable Roles Feature allows a unique experience for each member or team within your company.

Let your employees focus on what they do best! Graphic designers can have access to message creation and editing, while your sales teams are busy analyzing campaign reports. We have already created several default roles to get you started, but don't worry! If you don't see a role that fits your needs, you can create as many custom profiles as you like. 

-User Roles:

• Administrator: The Administrator is the master user and has access to all features of eLoop including account settings and administrating user roles. If you would like to assign a user a large number of features and limit your security risk you should use the Project Manager role.

• Project manager: Project Managers have access to almost all eLoop features except account settings and administering user roles.

• Graphic designer: Graphic Designers have access only to modules related content such as the content library, messages, templates, and forms.

• List manager: List Managers have access only to modules related to lists and data.

• Account/client executive: Clients and Account Executives have access only to dashboards and reports.

• Custom: customize any users role to fit their/your company’s needs

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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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