The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries categorized under Gold Lasso & eLoop

eLoop Uptime 100% through Storms

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on July 27, 2010
in Gold Lasso & eLoop
It's somewhat funny that we find ourselves emailing you again regarding the weather. This year has been brutal for our region -- with mountains of crippling blizzards and now this. As you may have seen in the national news, nearly half a million homes and businesses lost power Sunday and many are still without electricity. It's the worst outage since '03 Hurricane Isabel.  We are happy to report that due to Gold Lasso business continuity practices, eLoop users had full access access to the system during this time. Our Commitment to You Our systems ran smoothly throughout the 70MPH winds that knocked out power lines. Technical staff even worked through the night constantly testing system connectivity to ensure users had no problems, and were ready even at 4am to institute backup systems just in case. No backups were required, and systems were fully operational. We thank you all for the inquiries....
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New & Improved: A Rundown of Recently Added Features and Enhancements

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on November 12, 2009
in Gold Lasso & eLoop
AddThis – Social Media/Sharing Gold Lasso is very excited to announce our partnership with AddThis, the #1 bookmarking and sharing button on the Internet. This partnership enables us to offer Social Media Integration for your email campaigns. This integration is seamless, fully customizable and can be accessed through the new and improved toolbar within the HTML message editor. RSS to Email RSS (most commonly translated as “Really Simple Syndication” or “Rich Site Summary”) is a Web feed format used to publish or announce frequently updated works such as blog entries, news headlines, audio and video. The only information that you need to get started is the link to your RSS file. In Twitter you can simply click the orange RSS icon under your list of people that you are following, in WordPress it's listed with your "Site Meta" and in most other sites you simply click the RSS icon and...
Tags: eLoop, email, software
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Gold Lasso Teams up with Bamboo Cricket

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on June 01, 2009
in Gold Lasso & eLoop
Partnership provides inbound email management, live customer chat and better customer retention Gold Lasso’s teaming up with Bamboo Cricket, a Florida-based customer service solutions company, to offer our clients inbound email management and live customer chat technology. More and more email marketers are discovering that it really pays to read their customers’ emails. With Bamboo Cricket’s email management solution, our clients can easily uncover “high value” messages from important customers that are currently being ignored. And by simply responding appropriately, you have the chance to retain those customers for about $1 each. And that, according to Stan Rapp, Chairman of Engage, is less than 1% of that client’s lifetime value to the marketer. Bamboo Cricket also offers a free evaluation report so customers can prove the ROI before they buy. And if you’re ready to take the next step up in customer service, Bamboo Cricket provides an outstanding live customer chat...
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Gold Lasso Partners with GoodMail to Strengthen Email Trust

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 23, 2009
in Gold Lasso & eLoop
Gold Lasso is proud to announce its newest partnership with GoodMail Systems to enhance recipient’s trust. GoodMail Systems has created an industry standard class of trusted email entitled, CertifiedEmail ™. CertifiedEmail™ provides a safe and reliable means for consumers to easily identify authentic email messages for legitimacy from both commercial and non profit senders. Adding this feature to Gold Lasso will add an additional layer of confidence to both senders and recipients. "As marketers are increasing their usage of email communications we feel that there is a growing need for our clients to be assured that their emails are received. CertifiedEmail is one of the easiest and best ways to deliver emails directly to the inbox past content and volume filters with all links and images rendered by default," says Elie Ashery, President and CEO of Gold Lasso. Goodmail Systems CertifiedEmail is the ultimate defense against phishing. By using a blue...
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Are You Getting the Most Out of eLoop?

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Gold Lasso & eLoop
All this talk about the economy should have you asking one question: Am I getting my moneys worth? This pertains to all aspects of your business. Of course, I can only help you answer that question as it pertains to your ESP. So, as an eLoop Account Manager, it’s my duty to make sure you are aware of all the premium features available to you. Now I am sure some of you are using these features, but many of our clients are not. All of the features below (listed by section) are available to you in eLoop at no additional charge. They are simply sitting there waiting to be used! Data Collection Surveys Landing Pages Opt-In Pages Referral Pages Customized Forward-to-a-Friend Data Management Complex list building (including Boolean statements) Outbound Messaging Dynamic Content: allows you to insert virtually anything in place of another item within a Message when a certain condition...
Tags: eLoop, software
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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