The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries categorized under Integration

Integrating Web Analytics with Email Campaigns

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on September 16, 2010
in Integration
I know it has been a while since I posted something (we all had such a busy summer) and I've been meaning to update this with thoughts on how clients can improve their campaigns. I'll continue to share my ideas here. This particular post is about Google Analytics -- something that is simple to set up, free, and enhances your investment in email marketing programs. After conducting some research it became apparent that many emarketers are using web analytics for their websites, but few are integrating it with email. It really is a shame -- Google Analytics is free and it provides great insight into your email campaigns effectiveness. If you’re not using web analytics with email you might find the info below very helpful. If you are, kudos to you! Let me know if I missed anything below. In order to get the most out of email/web analytics you need to...
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GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
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  70%! Not too shabby :-)  
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