The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries categorized under Strategy

Email Marketing Strategies in a Down Economy

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Strategy
The key to business success in a down economy is to NOT discontinue your marketing efforts. Many businesses are fearful of spending (which is totally understandable), but cutting all marketing is not the answer. Change it up! Analysts are already reporting that marketing dollars are shifting to email – the most cost effective channel proven to have the highest ROI. During tough economic times, it’s important to think carefully about how you’re using email and make every single email count for something. 1) Fear can be an excellent motivator. It’s a scary time for business professionals right now. There is widespread fear of job loss and budget cuts. Instead of feeding those fears, capitalize on them. Connect with your customers in a way that quells their fears a bit. Position your products and services so that they show value in tough times. Cut out whatever is not necessary and get right...
Tags: timing, testing
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Incorporate eLoop into your SEM Campaigns

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 05, 2007
in Strategy
Last year, advertisers spent nearly $10 billion on search engine marketing, more than 60 percent more than 2005. The value of SEM to increase the visibility of your Web site and company, and as an advertising tool is clear, but it’s also an effective tool to generate database leads. Incorporating eLoop features into your SEM campaign can maximize your marketing efforts and increase awareness of your company. The goal is to create a landing page that represents your overall brand and that conveys a clear, concise message about your company. The landing page, more importantly, captures contact information for future communication. Using eLoop and the landing page feature also allows you to automatically follow up with leads to peak the recipients’ interest and increase the chance they will opt-in to receiving future messages. For detailed instructions on how to create a landing page, log into your account, mouse over the Help...
Tags: SEM, B2B, email
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Don't Make These Mistakes Again

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 05, 2007
in Strategy
We are trained as children (and even sometimes as adults) to learn from our mistakes. Making a mistake is human, but failing to recognize the mistake and learn how to avoid it in the future can be disastrous. This is especially true for e-mail marketers. Repeating common mistakes can lead to deliverability issues and cause the intended reader to ignore the message or send it directly to the junk mail folder—a worse fate.  Mistakes come in all shapes and sizes, but here are a few that we see too often. Failing to close the loop. Email marketing is a cyclical process that ends with evaluation of metrics to determine what works and what doesn’t. Every audience is different. Using the data available in the “Reporting” section of eLoop will help determine the features to which your audiences respond best. Links that link nowhere. Using links in a message is just one...
Tags: email
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Audit your Email Campaigns - 5 Things to Consider

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on September 03, 2007
in Strategy
If it’s been more than a year since you took a good, hard look at your email template, metrics, reports or design close the door, shut off the phone and schedule a check up.  Too often marketers spend time and resources setting up their e-mail marketing programs and forget that they need a little TLC (testing, list management, and cleansing) to function properly.  Here are five things to include in your check up.   Cleanse the code – review and clean-up the HTML code in your message template. This is especially important if more than one person uses the account. Small changes can flag spam filters and cause formatting issues that discourage recipients from opening it.   Remove inactive contacts – keep distribution lists clean and manageable by analyzing and possibly removing inactive contacts. Try to find out why they’re not reading your message and brainstorm ways to grab their attention. Test the...
Tags: Yahoo, AOL, Gmail
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New Years Resolutions for Email Marketing - In February

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 01, 2007
in Strategy
This is the time of year for resolution and improvement.  It includes more than just losing weight or sticking to a budget (two of the most common resolutions).  For e-marketers, it means vowing to check their messages for SPAM before sending them or adding action-based messaging to their marketing plans. Check all messages with the SPAM analysis tool before sending them to my recipients. Join Dot Email, post questions and brainstorm ideas with other marketing professionals. Add a survey to my messages to help me gather more information about my readers. Add dynamic content to my marketing messages to increase personalization. Brand landing pages to increase connection with my readers. Segment my lists and create targeted messages to increase response rates. Make sure my IP is not blacklisted by checking the black list status in eLoop. Keep up-to-date on industry news by registering with Dot Email. Check my message with multiple...
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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