Blog entries categorized under Trends & Takeaways
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Trends & Takeaways
As we all know, email marketing is an ever-changing marketing form. It is easily adaptable to market fluctuations, economic hardships, and sudden changes in marketing strategies.
There are so many trends that can impact email marketing, but I’d like to cover four that I feel most affect our clients. It’s important to keep these in mind while devising your email marketing strategy for 2009.
1) Control is in the subscriber’s hands now more than ever.
It used to be that subscribers had little or no control over a sender’s email program. Times have surely changed. With eLoop (as is true with most email tools today), subscribers are able to decide many things for themselves:
• Whether to opt-in to your communications
• When, where and how they will read your messages
• If and when they want to change their preferences for content, format and frequency
• Whether to report your...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 04, 2007
in Trends & Takeaways
Marketing Sherpa, a business research company that just happens to focus on the marketing profession, presented the results of its recent study, Email Marketing Lists, Design, Tests & Deliverability for 2007. The report highlights information from four areas: (1) survey of 3,687 e-mail marketers; (2) lab tests and partner research; (3) “best of” research from expert sources; and (4) approximately 600 interviews.
Highlights of the study for your reference are included below:
42% of business-to-business (B-to-B) respondent said the impact of email is increasing slowly.
40% of business-to-consumer (B-to-C) respondents said the impact of email is increasing significantly.
B-to-B respondents saw a 22% annual growth rate in their email list.
B-to-C respondents saw a 37% annual growth rate in their email list.
“Landing Page Copy” had the highest return on investment (ROI) at 43.2%. Text only messages as the lowest ROI
In 2006, 80% of B-to-B respondents indicated that they had...