Blog entries tagged in B2B
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 05, 2007
in Strategy
Last year, advertisers spent nearly $10 billion on search engine marketing, more than 60 percent more than 2005. The value of SEM to increase the visibility of your Web site and company, and as an advertising tool is clear, but it’s also an effective tool to generate database leads.
Incorporating eLoop features into your SEM campaign can maximize your marketing efforts and increase awareness of your company. The goal is to create a landing page that represents your overall brand and that conveys a clear, concise message about your company. The landing page, more importantly, captures contact information for future communication. Using eLoop and the landing page feature also allows you to automatically follow up with leads to peak the recipients’ interest and increase the chance they will opt-in to receiving future messages.
For detailed instructions on how to create a landing page, log into your account, mouse over the Help...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 04, 2007
in Trends & Takeaways
Marketing Sherpa, a business research company that just happens to focus on the marketing profession, presented the results of its recent study, Email Marketing Lists, Design, Tests & Deliverability for 2007. The report highlights information from four areas: (1) survey of 3,687 e-mail marketers; (2) lab tests and partner research; (3) “best of” research from expert sources; and (4) approximately 600 interviews.
Highlights of the study for your reference are included below:
42% of business-to-business (B-to-B) respondent said the impact of email is increasing slowly.
40% of business-to-consumer (B-to-C) respondents said the impact of email is increasing significantly.
B-to-B respondents saw a 22% annual growth rate in their email list.
B-to-C respondents saw a 37% annual growth rate in their email list.
“Landing Page Copy” had the highest return on investment (ROI) at 43.2%. Text only messages as the lowest ROI
In 2006, 80% of B-to-B respondents indicated that they had...