The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries tagged in beat practice

New Years Resolutions for Email Marketing - In February

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 01, 2007
in Strategy
This is the time of year for resolution and improvement.  It includes more than just losing weight or sticking to a budget (two of the most common resolutions).  For e-marketers, it means vowing to check their messages for SPAM before sending them or adding action-based messaging to their marketing plans. Check all messages with the SPAM analysis tool before sending them to my recipients. Join Dot Email, post questions and brainstorm ideas with other marketing professionals. Add a survey to my messages to help me gather more information about my readers. Add dynamic content to my marketing messages to increase personalization. Brand landing pages to increase connection with my readers. Segment my lists and create targeted messages to increase response rates. Make sure my IP is not blacklisted by checking the black list status in eLoop. Keep up-to-date on industry news by registering with Dot Email. Check my message with multiple...
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GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
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Kristin Logan said,
  70%! Not too shabby :-)  
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