The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries tagged in copywriting

Rejuvenate Your Email Campaigns

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on October 09, 2007
in Creative
If the email component of your marketing plan is in a rut, it’s time to rejuvenate your campaigns. Here are four ways to bring some life back into your messages. Engage readers by asking them to respond to a poll or survey. Every once in awhile, it’s important to give your readers a way to participate in the message and the organization by including a survey or poll question.  It’s also a beneficial tactic to give a snippet of information to readers. It’s not a scientific study, but you’re not claiming it is. Design a new template. It’s important to stay consistent with the visual brand of your organization, but don’t shy away from altering the HTML template to attract the readers’ attention. Add some personality, don’t just personalize.  Personalizing a message with the first name is pretty standard in this day and age, now it’s time to add some personality....
Tags: copywriting
Hits: 3133
Rate this blog entry
0 votes

Get Creative: A Checklist for E-mail Development

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 29, 2004
in Creative
There are many components of an effective e-mail message. You’ve got your graphic design, you’ve got your copywriting, and of course, your targeted list. It isn’t an easy task to create a message that ‘speaks’ clearly to everyone. But here are some tips to help you along. Design An effective design needs to do more than just simply look nice. For maximum impact, it must support the goals and objectives of the message. It’s no joke, a picture really can be worth a thousand words if it is done properly. For HTML message design, follow these simple guidelines: Make sure your designer understands your objectives. Communication is the key. Let them know what you’re looking for – your vision is key. Choose a design team that understands email marketing. Traditional print ads are very different than online and email marketing. What works offline does not necessarily work online. Focus on areas...
Hits: 2685
Rate this blog entry
0 votes

Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
eLoop 5 Demo
Live chat by BoldChat

Get Your FREE Copy

bookThe Complete Guide To E-mail Marketing by Bruce Brown (forward by Elie Ashery, CEO of Gold Lasso) is a must have for every email marketer. Click here to get your free copy.

Copyright © 2001-2012 Gold Lasso, Inc. Privacy PolicyAnti-Spam PolicyTerms & ConditionsResources Site MapContact: (301) 990-9857