Blog entries tagged in copywriting
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on October 09, 2007
in Creative
If the email component of your marketing plan is in a rut, it’s time to rejuvenate your campaigns. Here are four ways to bring some life back into your messages.
Engage readers by asking them to respond to a poll or survey. Every once in awhile, it’s important to give your readers a way to participate in the message and the organization by including a survey or poll question. It’s also a beneficial tactic to give a snippet of information to readers. It’s not a scientific study, but you’re not claiming it is.
Design a new template. It’s important to stay consistent with the visual brand of your organization, but don’t shy away from altering the HTML template to attract the readers’ attention.
Add some personality, don’t just personalize. Personalizing a message with the first name is pretty standard in this day and age, now it’s time to add some personality....
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 29, 2004
in Creative
There are many components of an effective e-mail message. You’ve got your graphic design, you’ve got your copywriting, and of course, your targeted list. It isn’t an easy task to create a message that ‘speaks’ clearly to everyone. But here are some tips to help you along.
Design
An effective design needs to do more than just simply look nice. For maximum impact, it must support the goals and objectives of the message. It’s no joke, a picture really can be worth a thousand words if it is done properly. For HTML message design, follow these simple guidelines:
Make sure your designer understands your objectives. Communication is the key. Let them know what you’re looking for – your vision is key.
Choose a design team that understands email marketing. Traditional print ads are very different than online and email marketing. What works offline does not necessarily work online.
Focus on areas...