The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries tagged in graphic design

Tips for Re-Designing Your Email Template

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on September 03, 2007
in Creative
Your e-mail template is another extension of your overall brand. It needs attention to stay fresh and functional.  Follow these tips to improve the visual impact of your email marketing template. Avoid background images – images help break up text and direct readers to online resource if they’re used correctly so test the message first. Background images often don’t appear in all email clients. Be sure to host any images you use on a Web site.  Image alt tags are your friend – use one or two words to describe what the image is for recipients that have email clients that block images.  Use an HTML programmer – “What you see is what you get” programs add extra code that can disrupt your template. Choose a horizontal layout over vertical – horizontal layout allows readers to scroll down and see more in a preview panel. Honor your brand – your organization...
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Creative Tips For Email Newsletter

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on March 14, 2007
in Creative
Creativity and innovation can make or break your e-publication.  With an online platform, you must write copy and include dynamic content that will stimulate the reader’s attention and, ideally, convince them to forward the message to colleagues and friends widening your readership.   Below are tips to remind you to cover the basics and explore the publication’s creative side.    Use an HTML template and a text version to ensure your reader’s receive the message.  Implement a double-opt in policy for all subscribers—it’s just good practice. Don’t include long articles, multi-column layouts, unrelated links or gratuitous images.  Keep writing simple and to the point.  Don’t overuse links.  Keep them relevant and make sure they work. Use bulleted lists to break up text and summarize main points for the reader.  Include only two - three subjects per newsletter. More than a few articles will test your audience’s attention span.  Use Variable Data...
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Email Marketing: Facing the Challenges, Embracing the Power

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on April 01, 2004
in Strategy
E-mail marketing is an effective way to market your products and services to targeted audiences with personalized messages at a low cost. Similar to marketing trends of the past (direct mail, blast fax, etc), e-mail marketers are faced with new challenges to overcome as the popularity of this convenient communication and marketing vehicle increases. During a one-year period from 2001 – 2002, DoubleClick reported that the volume of e-mail consumers received increased 60 percent. That number is expected to triple by the end of 2005. In addition to the sheer volume of e-mail messages, marketers also encounter two other main problems: (1) Spam blockers that can prevent legitimate e-mails from getting through to the consumer and an overall drop in the readership of messages (even for services the consumer has voluntarily opted-in to receive). Marketers have a limited opportunity to catch the recipient’s attention as they peruse through an already saturated...
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Email Marketing Best Practices

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on March 31, 2004
in Strategy
Did you know that 93 percent of U.S. Internet users count email as their top online activity? *At a time when many people seem concerned about the volume of email reaching their inboxes, legitimate marketers are relying more and more on email communications to reach their target audience. Does this make sense? The answer is a resounding YES. Email is a fast, inexpensive and extremely effective way to target and address disparate audiences. Does this mean you should just go ahead and email to your hearts delight? The answer is a resounding NO. We have compiled a list of some email marketing best practices both from our own experiences, and those of other industry experts to help you make the most of your in-house email marketing strategy. Grow your opt in list When it comes to lists, bigger isn’t necessarily better. Targeted, permission-based lists will serve you best in the long...
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Get Creative: A Checklist for E-mail Development

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 29, 2004
in Creative
There are many components of an effective e-mail message. You’ve got your graphic design, you’ve got your copywriting, and of course, your targeted list. It isn’t an easy task to create a message that ‘speaks’ clearly to everyone. But here are some tips to help you along. Design An effective design needs to do more than just simply look nice. For maximum impact, it must support the goals and objectives of the message. It’s no joke, a picture really can be worth a thousand words if it is done properly. For HTML message design, follow these simple guidelines: Make sure your designer understands your objectives. Communication is the key. Let them know what you’re looking for – your vision is key. Choose a design team that understands email marketing. Traditional print ads are very different than online and email marketing. What works offline does not necessarily work online. Focus on areas...
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GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
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Kristin Logan said,
  70%! Not too shabby :-)  
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