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Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on April 01, 2004
in Strategy
E-mail marketing is an effective way to market your products and services to targeted audiences with personalized messages at a low cost. Similar to marketing trends of the past (direct mail, blast fax, etc), e-mail marketers are faced with new challenges to overcome as the popularity of this convenient communication and marketing vehicle increases.
During a one-year period from 2001 – 2002, DoubleClick reported that the volume of e-mail consumers received increased 60 percent. That number is expected to triple by the end of 2005. In addition to the sheer volume of e-mail messages, marketers also encounter two other main problems: (1) Spam blockers that can prevent legitimate e-mails from getting through to the consumer and an overall drop in the readership of messages (even for services the consumer has voluntarily opted-in to receive).
Marketers have a limited opportunity to catch the recipient’s attention as they peruse through an already saturated...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on March 31, 2004
in Strategy
Did you know that 93 percent of U.S. Internet users count email as their top online activity? *At a time when many people seem concerned about the volume of email reaching their inboxes, legitimate marketers are relying more and more on email communications to reach their target audience.
Does this make sense? The answer is a resounding YES. Email is a fast, inexpensive and extremely effective way to target and address disparate audiences. Does this mean you should just go ahead and email to your hearts delight? The answer is a resounding NO. We have compiled a list of some email marketing best practices both from our own experiences, and those of other industry experts to help you make the most of your in-house email marketing strategy.
Grow your opt in list
When it comes to lists, bigger isn’t necessarily better. Targeted, permission-based lists will serve you best in the long...