Blog entries tagged in list building
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 07, 2011
in Did You Know?
With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.
Key benefits of ABM's include:
- micro target based on subscribers behavior
- automatic follow up based on extremely specific criteria
- message triggering based on any subscriber action or inaction
- gather data based on your customer preferences and respond accordingly
- increase personalization
- enhance lead nurturing during specific points in your sales cycle
As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.
Enter eLoop5's Action Based Messaging feature:….
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Trends & Takeaways
As we all know, email marketing is an ever-changing marketing form. It is easily adaptable to market fluctuations, economic hardships, and sudden changes in marketing strategies.
There are so many trends that can impact email marketing, but I’d like to cover four that I feel most affect our clients. It’s important to keep these in mind while devising your email marketing strategy for 2009.
1) Control is in the subscriber’s hands now more than ever.
It used to be that subscribers had little or no control over a sender’s email program. Times have surely changed. With eLoop (as is true with most email tools today), subscribers are able to decide many things for themselves:
• Whether to opt-in to your communications
• When, where and how they will read your messages
• If and when they want to change their preferences for content, format and frequency
• Whether to report your...