The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries tagged in list building

Did You Know? Action Based Messaging (ABM) - Stop creating new lists - follow up based on subscriber actions

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 07, 2011
in Did You Know?

With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.

Key benefits of ABM's include:

  • micro target based on subscribers behavior
  • automatic follow up based on extremely specific criteria
  • message triggering based on any subscriber action or inaction
  • gather data based on your customer preferences and respond accordingly
  • increase personalization
  • enhance lead nurturing during specific points in your sales cycle

As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.

Enter eLoop5's Action Based Messaging feature:….
 
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Email Trends to Follow Into 2009

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Trends & Takeaways
As we all know, email marketing is an ever-changing marketing form. It is easily adaptable to market fluctuations, economic hardships, and sudden changes in marketing strategies. There are so many trends that can impact email marketing, but I’d like to cover four that I feel most affect our clients. It’s important to keep these in mind while devising your email marketing strategy for 2009. 1) Control is in the subscriber’s hands now more than ever. It used to be that subscribers had little or no control over a sender’s email program. Times have surely changed. With eLoop (as is true with most email tools today), subscribers are able to decide many things for themselves: • Whether to opt-in to your communications • When, where and how they will read your messages • If and when they want to change their preferences for content, format and frequency • Whether to report your...
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
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Kristin Logan said,
  70%! Not too shabby :-)  
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