Blog entries tagged in rendering
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Trends & Takeaways
As we all know, email marketing is an ever-changing marketing form. It is easily adaptable to market fluctuations, economic hardships, and sudden changes in marketing strategies.
There are so many trends that can impact email marketing, but I’d like to cover four that I feel most affect our clients. It’s important to keep these in mind while devising your email marketing strategy for 2009.
1) Control is in the subscriber’s hands now more than ever.
It used to be that subscribers had little or no control over a sender’s email program. Times have surely changed. With eLoop (as is true with most email tools today), subscribers are able to decide many things for themselves:
• Whether to opt-in to your communications
• When, where and how they will read your messages
• If and when they want to change their preferences for content, format and frequency
• Whether to report your...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 05, 2008
in Mobile
The mobile phone continues to rise in popularity as a primary communications device making email rendering on mobile devices a serious issue. According to data from MarketingSherpa, approximately 64 percent of “key decision makers” are reading messages on a BlackBerry or other mobile device. Let’s find out why this issue is finding its way to the top of many a priority list.
What is the problem?
Right now, mobile devices only display text emails. Basically, they make a mess of a finely-crafted HTML message. They are fussy about font size and the user is often scanning, not reading, the text. Email marketers will also have a challenging time separating their mobile users in email databases from traditional computer receivers. The segmentation will be necessary, however, to ensure proper rendering of messages to non-HTML friendly email clients. Another snag is that mobile devices also make it more difficult for email...