One of the biggest challenges facing organizations today is quality prospecting. What better way to spread the word about the benefits of your organization than through your existing audience? Gold Lasso’s Referral Campaign module is a custom, fully automated email campaign program that represents an innovative, new approach to assisting organizations to increase their audience-base.
Referral marketing is as powerful and effective as traditional word-of-mouth referrals. Gold Lasso Referral Campaign Module leverages the ability of your audience base to spread the word for you by encouraging your audience to refer your services to friends or colleagues – a technique known as "viral marketing." How Does it Work?
It’s very simple. The organization creates a professional referral message asking their audience to refer their friends or colleagues. Through eLoop, the e-Campaign is sent to the organization’s existing audience. Now, the wheels are in motion. Recipients simply enter the names/email addresses of friends...
Tags: social media, 1-to-1
