The From Line

Rants, raves and ramblings about multi-channel marketing.

Danielle Ashery

Danielle Ashery

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Blog entries tagged in software

New & Improved: A Rundown of Recently Added Features and Enhancements

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on November 12, 2009
in Gold Lasso & eLoop
AddThis – Social Media/Sharing Gold Lasso is very excited to announce our partnership with AddThis, the #1 bookmarking and sharing button on the Internet. This partnership enables us to offer Social Media Integration for your email campaigns. This integration is seamless, fully customizable and can be accessed through the new and improved toolbar within the HTML message editor. RSS to Email RSS (most commonly translated as “Really Simple Syndication” or “Rich Site Summary”) is a Web feed format used to publish or announce frequently updated works such as blog entries, news headlines, audio and video. The only information that you need to get started is the link to your RSS file. In Twitter you can simply click the orange RSS icon under your list of people that you are following, in WordPress it's listed with your "Site Meta" and in most other sites you simply click the RSS icon and...
Tags: eLoop, email, software
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Gold Lasso Partners with GoodMail to Strengthen Email Trust

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on February 23, 2009
in Gold Lasso & eLoop
Gold Lasso is proud to announce its newest partnership with GoodMail Systems to enhance recipient’s trust. GoodMail Systems has created an industry standard class of trusted email entitled, CertifiedEmail ™. CertifiedEmail™ provides a safe and reliable means for consumers to easily identify authentic email messages for legitimacy from both commercial and non profit senders. Adding this feature to Gold Lasso will add an additional layer of confidence to both senders and recipients. "As marketers are increasing their usage of email communications we feel that there is a growing need for our clients to be assured that their emails are received. CertifiedEmail is one of the easiest and best ways to deliver emails directly to the inbox past content and volume filters with all links and images rendered by default," says Elie Ashery, President and CEO of Gold Lasso. Goodmail Systems CertifiedEmail is the ultimate defense against phishing. By using a blue...
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Are You Getting the Most Out of eLoop?

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Gold Lasso & eLoop
All this talk about the economy should have you asking one question: Am I getting my moneys worth? This pertains to all aspects of your business. Of course, I can only help you answer that question as it pertains to your ESP. So, as an eLoop Account Manager, it’s my duty to make sure you are aware of all the premium features available to you. Now I am sure some of you are using these features, but many of our clients are not. All of the features below (listed by section) are available to you in eLoop at no additional charge. They are simply sitting there waiting to be used! Data Collection Surveys Landing Pages Opt-In Pages Referral Pages Customized Forward-to-a-Friend Data Management Complex list building (including Boolean statements) Outbound Messaging Dynamic Content: allows you to insert virtually anything in place of another item within a Message when a certain condition...
Tags: eLoop, software
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Feature Spotlight: Campaign Types A/B Splits, Time-Released and Throttled Campaigns

Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on November 08, 2008
in Gold Lasso & eLoop
A/B Split Campaigns Testing is the only way to know for sure what works best with your email campaigns and your subscribers. The most common way marketers test their email campaigns is with A/B splits. A/B split campaigns allow you to randomly split your list between two or more messages. The benefit is that you can test the success of different campaign elements, such as subject lines, from lines, or other content, to find out which work best. eLoop reports each message and its respective portion of the list as a separate campaign. You can then plan your future campaigns based on the  outcomes and recipients’ responses to the variables.   Time-Release Campaigns Eloop’s time release campaign (drip) module helps with the lead nurturing process ensuring that timely, relevant and branded information reaches your recipients.  Whether your lead nurturing is based on time intervals, behavioral or demographic variables, eLoop’s time release...
Tags: software, eLoop
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Latest Comments

Guest
GT loves ellipsis dive! said,
  Elie, I'd agree with you regarding the fact that many people make mistake by simply buying leads lis  
Guest
Kristin Logan said,
  70%! Not too shabby :-)  
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