You can barely read two lines in any marketing publication these days without ‘spam’ articles and commentary jumping out at you like a sore thumb. But what’s all the buzz about?
The definition of ‘spam’ is purposely vague because everybody has their own definition. As it currently stands, spam is in the eye of the beholder. Some spammers argue that spam is not any different than traditional junk mail, but there is one undeniable difference... cost. The cost of sending junk mail through conventional means is very high, including postage costs paid by the sender. The cost of sending spam is minimal and most of the costs are paid by people other than the sender.
While the monetary costs of emailing are small, there are other non-monetary costs that junk emailers face; the risk of getting kicked off of their ISP or webhost, plus the risk of tarnishing their name within...
Tags: government, legislation, spam
