Marketing Sherpa, a business research company that just happens to focus on the marketing profession, presented the results of its recent study, Email Marketing Lists, Design, Tests & Deliverability for 2007. The report highlights information from four areas: (1) survey of 3,687 e-mail marketers; (2) lab tests and partner research; (3) “best of” research from expert sources; and (4) approximately 600 interviews.
Highlights of the study for your reference are included below:
42% of business-to-business (B-to-B) respondent said the impact of email is increasing slowly.
40% of business-to-consumer (B-to-C) respondents said the impact of email is increasing significantly.
B-to-B respondents saw a 22% annual growth rate in their email list.
B-to-C respondents saw a 37% annual growth rate in their email list.
“Landing Page Copy” had the highest return on investment (ROI) at 43.2%. Text only messages as the lowest ROI
In 2006, 80% of B-to-B respondents indicated that they had...
Tags: statistics, B2B

