Blog entries tagged in testing
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Strategy
The key to business success in a down economy is to NOT discontinue your marketing efforts. Many businesses are fearful of spending (which is totally understandable), but cutting all marketing is not the answer. Change it up!
Analysts are already reporting that marketing dollars are shifting to email – the most cost effective channel proven to have the highest ROI. During tough economic times, it’s important to think carefully about how you’re using email and make every single email count for something.
1) Fear can be an excellent motivator.
It’s a scary time for business professionals right now. There is widespread fear of job loss and budget cuts. Instead of feeding those fears, capitalize on them. Connect with your customers in a way that quells their fears a bit. Position your products and services so that they show value in tough times. Cut out whatever is not necessary and get right...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on April 01, 2004
in Strategy
E-mail marketing is an effective way to market your products and services to targeted audiences with personalized messages at a low cost. Similar to marketing trends of the past (direct mail, blast fax, etc), e-mail marketers are faced with new challenges to overcome as the popularity of this convenient communication and marketing vehicle increases.
During a one-year period from 2001 – 2002, DoubleClick reported that the volume of e-mail consumers received increased 60 percent. That number is expected to triple by the end of 2005. In addition to the sheer volume of e-mail messages, marketers also encounter two other main problems: (1) Spam blockers that can prevent legitimate e-mails from getting through to the consumer and an overall drop in the readership of messages (even for services the consumer has voluntarily opted-in to receive).
Marketers have a limited opportunity to catch the recipient’s attention as they peruse through an already saturated...
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on March 31, 2004
in Strategy
Did you know that 93 percent of U.S. Internet users count email as their top online activity? *At a time when many people seem concerned about the volume of email reaching their inboxes, legitimate marketers are relying more and more on email communications to reach their target audience.
Does this make sense? The answer is a resounding YES. Email is a fast, inexpensive and extremely effective way to target and address disparate audiences. Does this mean you should just go ahead and email to your hearts delight? The answer is a resounding NO. We have compiled a list of some email marketing best practices both from our own experiences, and those of other industry experts to help you make the most of your in-house email marketing strategy.
Grow your opt in list
When it comes to lists, bigger isn’t necessarily better. Targeted, permission-based lists will serve you best in the long...