Blog entries tagged in timing
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on December 07, 2011
in Did You Know?
With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.
Key benefits of ABM's include:
- micro target based on subscribers behavior
- automatic follow up based on extremely specific criteria
- message triggering based on any subscriber action or inaction
- gather data based on your customer preferences and respond accordingly
- increase personalization
- enhance lead nurturing during specific points in your sales cycle
As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.
Enter eLoop5's Action Based Messaging feature:….
Posted by Danielle Ashery
Danielle Ashery
Danielle (Dani) is responsible for client management, education and satisfaction
User is currently offline
on January 05, 2009
in Strategy
The key to business success in a down economy is to NOT discontinue your marketing efforts. Many businesses are fearful of spending (which is totally understandable), but cutting all marketing is not the answer. Change it up!
Analysts are already reporting that marketing dollars are shifting to email – the most cost effective channel proven to have the highest ROI. During tough economic times, it’s important to think carefully about how you’re using email and make every single email count for something.
1) Fear can be an excellent motivator.
It’s a scary time for business professionals right now. There is widespread fear of job loss and budget cuts. Instead of feeding those fears, capitalize on them. Connect with your customers in a way that quells their fears a bit. Position your products and services so that they show value in tough times. Cut out whatever is not necessary and get right...