Blog entries categorized under Compliance
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on May 23, 2011
in Compliance
New laws in the UK governing the use of website cookies go into effect May 26th. These new laws will cause issues for companies practicing marketing automation linking website behavior to an email address. The Information Commissioner’s Office (ICO) in the UK has issued a 9 page document of guidelines about how companies should comply with these new laws. Similar laws are coming to the U.S. and companies engaged in certain marketing automation practices will need to seriously rethink their tactics. Permission-based marketing is real and is here to stay....
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on May 10, 2011
in Compliance
If you're using markting automation that combines web analytics with email marketing get ready to change your game plan. Jay Rockefeller (D-W.Va.), head of the Senate Commerce Committee, introduced a new privacy bill Monday that instructs the Federal Trade Commission to craft rules establishing standards for a universal do-not-track mechanism. If passed, this new legislation could cause logistical headaches for marketers, especially B2B ones, who use web analytics to track and "score" leads (subscriber activity). If you're thinking about PAYING EXTRA for these types of marketing automation systems, my advice is to hold off a bit to see where this proposed legislation ends up. ...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on February 04, 2008
in Compliance
According to the Direct Marketing Association (DMA), 15 to 25 new “Do Not Mail” bills will be introduced on the state level that will attempt to replicate the Federal Do Not Call legislation. Although the federal government does have a legitimate business interest (US Postal Service) in not proposing federal legislation, Congress might be forced into taking action if a patchwork of state laws pass.
What does this mean for email marketers?
Legislation in one marketing medium usually finds its way to other ones as technology makes compliance easier and enforcement is less of an issue. It is doubtful that 2008 will see any significant legislation specifically related to email marketing. The “Do Not Mail” bills, however, could be a pre-curser to amending CAN SPAM from opt-out to opt-in. This means that all recipients will need to officially opt-in to receiving your email. Right now, the law requires marketers to have...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on November 07, 2006
in Compliance
The Federal Trade Commission in a 5 to 0 vote decided to smack Yes Mail with a $50K fine for violating the CAN SPAM Act all due to a technical oversight. I really feel bad for Yes Mail because no software company is without technical glitches. Unfortunately, in this industry, technical mishaps comes with confrontation from the federal government. The next step for the FTC is to chase after clients of email service providers. Just make sure your email service provider dots their i's and crosses their t's because you'll be the next one to enter the ring.
Read more here:
http://www.dmnews.com/cms/dm-news/legal-privacy/38892.html...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on December 11, 2004
in Compliance
The Federal CAN SPAM Act “S.877” has been in effect for a little more than two months. The purpose of this legislation was to reduce the amount of spam reaching our inboxes by setting forth national standards for the use and transmission of commercial email. Has the CAN SPAM Act helped to ‘can’ spam? Well, there’s no shortage of opinions on this topic, and the debate rages on.
Whether or not the CAN-SPAM Act has gone far enough to reduce inbox clutter or frighten the spammers, almost everyone agrees that it has left many legitimate marketers confused and concerned. And for good reason. Since the inception of this legislation, the leading technology, web service and Internet Service Providers (ISP’s) have been in a race to come up with their own ‘solutions’ to the spam problem. You can’t pick up an article on spam without reading about filtering software, authentication and detection...
