Blog entries categorized under Creative
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on August 25, 2009
in Creative
When most people think of mashups and automation with regards to email marketing, the thought of data sharing and intertwined applications usually come to mind. However, these terms can easily apply to messages even though most email marketers rarely take advantage of such mashup technologies. In fact, a large portion of email marketing budgets and time are spent performing message assembly and managing content. Dynamic content features have helped to alleviate some of the complexities of message assembly but it falls short in bridging the gap between desperate content sources and precision timing for delivery. This is one of the reasons why SMS and Twitter have usurped email for mobile delivery of commercial messages.
The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages. This process is somewhat ironic since a few years ago RSS pundits were pronouncing the death of...
Posted by Elie Ashery
Elie Ashery
Elie is a true entrepreneur who has dedicated his career to the Internet and new
User is currently offline
on June 27, 2008
in Creative
If you're a marketing manager for a mid-sized company and insist that your email service provider offer you a bunch a pre-fab templates you're lazy and should be fired! Pre-fab templates were great back in the day when email marketing was novel and a limited number of marketing mavericks experimented with the medium however the day of pre-fab templates for real marketers has come and gone.
Just think about it, email service providers that push pre-fab templates such as Constant Contact or iContact cater to hundreds of thousands of tiny companies sending to millions email recipients. Since there is only a finite number of templates that these email service providers offer, this means that a large number of companies have the same look and feel to their email marketing efforts without any differentiation to cut through the clutter. If you're a marketing manager at a mid sized company do you really...